Is your Chiropractic Blog SEO Helped by Comments and Reviews?

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Web 2.0, the new Internet, thrives on sites that share information and act as resources for the general public. Social media is a major tool that chiropractors can use to create a solid client base and expand their reach. There are various types of information that can increase the search engine optimization (SEO) of your chiropractic blog or website, which will help put you on page one of the major search engines like Google.

Local Exposure on the Internet

If you’re a chiropractor and you’re not using the social networking power of Web 2.0, then that omission is putting you at a disadvantage. You don’t want your website sitting idly by and unnoticed while other chiropractors in your geographic area are making new connections, creating an ever-expanding patient base and offering new services. The Internet is the fastest, most effective way to garner local exposure and, in doing so, you’ll be creating an active network of people who will subscribe to your site.

Rating and Comments Make Connections

Whatever content you post or disseminate across the Internet has the potential to be rated and to acquire comments. Major search engines notice when your blog posts, videos, articles and press releases are rated or commented upon and each time that happens, it helps raise your ranking.

Why? Because ratings and comments mean that people are recognizing the content you’ve provided as being worthy of notice and as being potentially helpful and educational. Search engines like this when it comes to your chiropractic social marketing efforts.

Reviews Get You Noticed

Reviews are important because they appear in places such as Google Maps (now Google Places), CitySearch and Yelp, and they are noticed and read. The more people access them, the more beneficial they are to your rankings. They also help create massive social proof! The information in the reviews can also go a long way in convincing potential clients to link to your site, start to getting to know you, and eventually use your service.

It All Works Together

Using social networking sites that can also share these various forms of information will do even more to get people’s attention, give you permanent sticking power on Google and build a voluminous amount of “social proof” that will get you noticed in your local area. You’ll be building a community that will see you as an important resource and will trust you. That trust will go a long way in enhancing your reputation and verifying your web presence. Use rankings, comments and reviews to your advantage and watch your chiropractic practice grow.


Google Shortener And Its Affect On SEO

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The long awaited URL shortener goo.gl has been launched successfully. It was in December last year when the first experiments were done. The short links were helpful in sharing links on social networks like Twitter. There has been a serious suspense in the online world with respect to the SEO, search and Google algorithm where people assume goo.gl to influence the preset settings.

If you talk about goo.gl with the link building perspective, the shortening technology uses 301 that refer to permanently moved to redirect to the destination. This way, any share linked on social network will bring traffic down to the website and enhance the ranking in any way.

The Goo.gl technology can also work for the Google Ranking Algorithm therefore becoming a factor where search results can be easily analyzed, Google can easily monitor the way trends are moving with the direction of clicks setting up the ranking.

Google PageRank was an important element to webmaster and therefore links were active throughout to make sure that the site gets every possible vote in order to have a nice PageRank. The rise in social media and some other complex advanced technologies made the analysis of page rank less effective but goo.gl seems to revive the way it used to work. There will be a link equity created when traffic will pass through the URL shortener therefore restoring the effectiveness of indexing the global web as intended in the start.

The “vote” system that used to determine the PageRank has been changed for a number of reasons. Users can now cast vote by sharing content through social network and emails. The shortener is going to help Google analyze the way in which trends are moving and people are influencing the web based audience with their content.

Every URL that will be shortened using a Google record will be tracked down by Google and can get them some valuable information about the demography. Users signed in will contribute their “vote” or “like” in this way getting their part registered in defining the ranks of a certain page.

Get more information of SEO News


Google Losing SEO Focus For Facebook Rival?

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A now removed Tweet by Digg founder Kevin Rose suggested Google were developing a social network to rival Facebook.

I can’t imagine it being too much of surprise to most people seeing how popular Facebook is and how much data they have access to.

Pete Cashmore, CEO of Mashable and social networking blogger for CNN, brought up some interesting points regarding Google’s possible entry into the social networking game.

Cashmore believes Google is growing envious of Facebook’s treasure trove of data it has collected (and continues to collect) from its users, especially since the ‘Likes’ feature was implemented into more than 50,000 websites. Meaning many users preferences are recorded allowing targeted and specific advertising.

As well as being envious Google is probably worried that Facebook could pose a threat to their own dominance/profit-margin.

The ‘Likes’ feature could form the foundations of a search engine, with ranking determined by the amount of ‘Likes’. It would only take a subtle change for Facebook to allow its users to search the Internet for relevant content from their profile or news page, more or less meaning people would be using Facebook for everything except shopping (which is bound to come).

Is there a demand for a Facebook rival? A little. Consumers like competition, it breeds choice, better service and cheaper prices and at the moment there is no real alternative to Facebook.

Within the next couple of years we will probably see Google jump into social networking and Facebook step up its SEO relevance. With Bing powering Facebook’s search engine it’s taken a small step but i

 

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How SEO and Social Media Marketing Interact

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Because of how Jon Stewart interacts with the community by advertising a book through a conversation, a relationship builder between vendor and himself for the benefit of potential clientele, he deploys SMM. Social media marketing is the process of creating a back and forth communication and thus a relationship between a vendor and a potential, as well as past, clientele. In the Jon Stewart example, besides it being in the real world and not the virtual world, he deploys indirect social media marketing, SMM, because a potential clientele is not directly speaking, only listening to a non-advertisement with the author, the marketer, and a non-professional. The lack of professionals within an SMM experience is what creates the illusion of trust, networking and consequently conversations, and general attention toward the specified product/service that is being “advertised.”

Again, a non-professional leads the way for communication between potential clientele and a vendor. This way, trust forms; the more trust, the stronger client to vendor connections get, leading to a promotion via word of mouth from one person to another. These indirect networking tactics for a company is becoming more of a necessity than anything else in the online market because of how suspicious users have become when interacting with a “professional” promoter working directly for the marketer and thus towards a vendor’s benefit and not the client’s.

However, to funnel all the new trust toward a specific market and a specific vendor is with usage of SEO; search engine optimization is as the name entails-a systematized order based on keywords typed in by a user.

Through a combination of SEO, search engine optimization, and SMM, social media marketing, a marketer’s product/service can be promoted in indirect, yet “better” ways by means of statistically being more effective profit wise. A perfect online example, unlike the Jon Stewart integration of SMM and, at best, the possible SEO of keywords such as “politics,” “current events,” “comedy,” “farce,” etc., is YouTube. Why? Well, Because of YouTube’s usage of videos and multimedia to advocate for a product, it initiates, as well as inspires, a community reaction; users may comment, and comment on the made comments, all with the vendor’s product/service in mind. This is SMM. The fact that YouTube includes tags for each video so that users may search for them with ease is the definition of SEO.


Video Seo For Youtube

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Online video is the fastest and most powerful social media tool that companies should use while preparing their Internet marketing and social media strategies. It is easier to get a message across visually as opposed to just reading some content. YouTube is an Internet marketers dream tool and it is so easy to use. As they say a picture is worth a thousand words, so a video should be worth a lot more. Best of all videos can show up at the top of the page in Googles natural search results. A YouTube video that is properly optimized can even outrank the most popular websites.

The average person has a short attention span, so a good start is to make a video that is short, sweet and to the point. When youre ready to upload your video to YouTube you will need to create a title, tags and a description. Since the search engine spiders cannot read or understand videos you must use the text fields to optimize your videos properly. Your titles, descriptions and tags should contain keywords that are both relevant to your content and also relevant for getting viewers that are executing searches.

You must do keyword research to make sure you find the best most searched and relevant keywords fro your video. Remember Original content is what YouTube visitors want to see. The more originality you add in describing the video the better off you will be. Use YouTubes Ads Keywords Tool in order to find the most search for keywords. You should also maximize the amount of text you can have. More text will give you a better chance of someone finding and clicking on your video. Keyword optimization also works best when you use basic copywriting techniques. This is because your titles and descriptions are just like classified ads and they should sound or look interesting to attract users to view its content.

The average video on YouTube only receives about 100 views annually. So if you optimize properly you should have no problem surpassing that figure. In essence optimizing a video starts the same way you would do the onsite optimization for a website. When you optimize your videos you get more viewers, and more targeted traffic that will be introduced to your product or service.


Role of Social Networking in SEO

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In recent times, social networking has turned out to be a must do activity to achieve long term success on the Internet. Almost everybody who knows how to use the Internet has an account at different social networking sites. People of every age group big or small are using numerous networking sites and creating their profile.

In fact, over the past few years social networking have become more popular in the general public. It has become one of the best ways to meet people in different parts of the world. It has helped many business owners grew or promote their business and even act as best platform to share information and generate business leads.

With the rapid growth in number of broadband connections and online users this new concept have become a dominant marketing device that in turn helped in driving business to any website and translate into sales. It has emerged as one of the least expensive and most helpful ways to boost the website ranking opportunities and attract the attention of target audience. Indeed it is playing a big role in website promotion and SEO process.

When an individual creates a website, it is not always easy to get visibility and the amount of traffic. But with the social networking, this task can be achieved in better way. Besides this, these days there are millions of websites that are easily accessible but the problem occurs when we try to get high rankings with the search engines for the same keywords. Thus, the best thing we can do is publish good articles in social networking sites after selecting some relevant topic related with the theme of the website. Focusing on the same keyword, this can be an effective internet marketing technique.

This has also become the major source of back-links. It provides a great way to generate back-links for free. It boosts website visibility at search engines, because each new back-link is a new positive point for website. Generally most of the social networking sites provide the facility of creating forums.

These forums are great source to get thousands of back-links. Now the key benefit of creating a forum signature is that- when an individual clicks on a forum that was indexed by the search engines, they will have a direct link to website from forum signature. The more post we make to different topics, the more back-links we will create to our website.

Looking at the current scenario social networking in a broad business sense is definitely best and most effective way of drawing potential clients and interest to site. Playing its role in search engine optimization process for any website, it can increase the number of meaningful hits to website. Using this form of social marketing is more effective because it draws customers in a more ethical way. Website promotion through social networking is more like a fun and one won’t have to wait for the result for weeks or months.