Is your Chiropractic Blog SEO Helped by Comments and Reviews?

10 NEW Blues Lesson Series

Web 2.0, the new Internet, thrives on sites that share information and act as resources for the general public. Social media is a major tool that chiropractors can use to create a solid client base and expand their reach. There are various types of information that can increase the search engine optimization (SEO) of your chiropractic blog or website, which will help put you on page one of the major search engines like Google.

Local Exposure on the Internet

If you’re a chiropractor and you’re not using the social networking power of Web 2.0, then that omission is putting you at a disadvantage. You don’t want your website sitting idly by and unnoticed while other chiropractors in your geographic area are making new connections, creating an ever-expanding patient base and offering new services. The Internet is the fastest, most effective way to garner local exposure and, in doing so, you’ll be creating an active network of people who will subscribe to your site.

Rating and Comments Make Connections

Whatever content you post or disseminate across the Internet has the potential to be rated and to acquire comments. Major search engines notice when your blog posts, videos, articles and press releases are rated or commented upon and each time that happens, it helps raise your ranking.

Why? Because ratings and comments mean that people are recognizing the content you’ve provided as being worthy of notice and as being potentially helpful and educational. Search engines like this when it comes to your chiropractic social marketing efforts.

Reviews Get You Noticed

Reviews are important because they appear in places such as Google Maps (now Google Places), CitySearch and Yelp, and they are noticed and read. The more people access them, the more beneficial they are to your rankings. They also help create massive social proof! The information in the reviews can also go a long way in convincing potential clients to link to your site, start to getting to know you, and eventually use your service.

It All Works Together

Using social networking sites that can also share these various forms of information will do even more to get people’s attention, give you permanent sticking power on Google and build a voluminous amount of “social proof” that will get you noticed in your local area. You’ll be building a community that will see you as an important resource and will trust you. That trust will go a long way in enhancing your reputation and verifying your web presence. Use rankings, comments and reviews to your advantage and watch your chiropractic practice grow.


SEO for Small Businesses Part 1

10 NEW Blues Lesson Series

You must have heard that for small business, use of social media can bring in new and improved results, however still search is given the priority. For your knowledge you must know that the thin line between search and social is almost vanished from the scene both in terms of technology and usage. You just have to ask yourself a simple question that can search engine marketing work for small business? Now you have to consider numerous factors before finding answer to this simple question. First know more about search in detail.

What is search?

Search is seen as the cornerstone of any online marketing and businesses use of certain keywords, you allow your users to type a certain phrase and get the desired search results. With this business expect a good search ranking which is important for the business growth. These rankings improve the visibility of the website and promote it in the online world. Though it is a time taking task, however it offers great results in the long run which helps the business grow.

Why Search?

Whether you have opted for pay per click advertising or search engine optimization, you should understand that both are important aspects of any online marketing campaign. Ideally you are offering people what they actually want without disturbing or interrupting the people. Through search, you are giving them what they are actually looking for at that particular moment. You will come across many ways to approach search, however you have to be careful in terms of small business and learn of it is the feasible and right method for it.

Now you must be thinking that how great this sounds, however running a search engine optimization campaign for small businesses has to be done very carefully or else it will spoil the whole show. You just cannot get on with the things which sounds or looks great to you. Unless it is not practically proven, you cannot kick start with it for small businesses. If you think that SEO is a simple approach, then you have to update yourself because with tight budgets and time, you might come across many problems. You just have to think logically and practically, so that no wrong step is taken which can actually prove fatal for your website. For many business, search marketing works wonders for small businesses as it is the single best to market your products and services. Still you have to know about it in detail before just plunging into it , because with small business you just cannot take risk.


Video Seo For Youtube

10 NEW Blues Lesson Series

Online video is the fastest and most powerful social media tool that companies should use while preparing their Internet marketing and social media strategies. It is easier to get a message across visually as opposed to just reading some content. YouTube is an Internet marketers dream tool and it is so easy to use. As they say a picture is worth a thousand words, so a video should be worth a lot more. Best of all videos can show up at the top of the page in Googles natural search results. A YouTube video that is properly optimized can even outrank the most popular websites.

The average person has a short attention span, so a good start is to make a video that is short, sweet and to the point. When youre ready to upload your video to YouTube you will need to create a title, tags and a description. Since the search engine spiders cannot read or understand videos you must use the text fields to optimize your videos properly. Your titles, descriptions and tags should contain keywords that are both relevant to your content and also relevant for getting viewers that are executing searches.

You must do keyword research to make sure you find the best most searched and relevant keywords fro your video. Remember Original content is what YouTube visitors want to see. The more originality you add in describing the video the better off you will be. Use YouTubes Ads Keywords Tool in order to find the most search for keywords. You should also maximize the amount of text you can have. More text will give you a better chance of someone finding and clicking on your video. Keyword optimization also works best when you use basic copywriting techniques. This is because your titles and descriptions are just like classified ads and they should sound or look interesting to attract users to view its content.

The average video on YouTube only receives about 100 views annually. So if you optimize properly you should have no problem surpassing that figure. In essence optimizing a video starts the same way you would do the onsite optimization for a website. When you optimize your videos you get more viewers, and more targeted traffic that will be introduced to your product or service.