Importance Of Meta Description And Meta Robots In Seo

10 NEW Blues Lesson Series

If youre one of those people who develops and creates a website using HTML, you definitely are aware that a meta description tag is written using this format:

A ,meta description is a section of ones webpage wherein you can create a summary explaining what your site is all about. Creation of this meta information is one of those crucial steps as you build or structure your webpage since that summary is going to be displayed in the search engine results. For that reason, be sure that you provide a summary to the extent that a person browsing can easily identify that he got the right page for his search. Dont use unrelated words on your meta description instead you may also want to add significant terms at the start of the description. Some of the search engines allow only the first 150 characters for the meta description, thus by doing so the significant points of your description will still be viewable. Not every search engines employ this tag. Lets say, Google in most cases only presents the terms enveloping the related search phrase in which the person has applied.

Meta robots tag is rarely specified in search engine internet marketing guidelines. But this tag is very important if your goal is to let search engines creep into your website as well as with the links on the your webpage. Considering that keying it entails added effort, its advisable that you apply it whilst you insert additional tags. Basically, you can insert the META Robots Tag codes (like the example below) in your website page if you want the search engine such as Google to list your website page and go after the URL links in it.

If you wouldn’t like you page to be to listed by the search engines, simply replace the “index” word with “noindex”. Moreover, if you like the search engines to crawl the links in your page, just change “nofollow” with “follow”. The majority of search engines nowadays acknowledge this tag. Furthermore, should you not want the search engine to keep a storage of your internet page on their web servers, you can put a “noarchive” in the “content” feature of these tag, just like the example below:

These search engines will read the “noarchive” text thus will not retain a backup of your internet page in its storage cache.


Is your Chiropractic Blog SEO Helped by Comments and Reviews?

10 NEW Blues Lesson Series

Web 2.0, the new Internet, thrives on sites that share information and act as resources for the general public. Social media is a major tool that chiropractors can use to create a solid client base and expand their reach. There are various types of information that can increase the search engine optimization (SEO) of your chiropractic blog or website, which will help put you on page one of the major search engines like Google.

Local Exposure on the Internet

If you’re a chiropractor and you’re not using the social networking power of Web 2.0, then that omission is putting you at a disadvantage. You don’t want your website sitting idly by and unnoticed while other chiropractors in your geographic area are making new connections, creating an ever-expanding patient base and offering new services. The Internet is the fastest, most effective way to garner local exposure and, in doing so, you’ll be creating an active network of people who will subscribe to your site.

Rating and Comments Make Connections

Whatever content you post or disseminate across the Internet has the potential to be rated and to acquire comments. Major search engines notice when your blog posts, videos, articles and press releases are rated or commented upon and each time that happens, it helps raise your ranking.

Why? Because ratings and comments mean that people are recognizing the content you’ve provided as being worthy of notice and as being potentially helpful and educational. Search engines like this when it comes to your chiropractic social marketing efforts.

Reviews Get You Noticed

Reviews are important because they appear in places such as Google Maps (now Google Places), CitySearch and Yelp, and they are noticed and read. The more people access them, the more beneficial they are to your rankings. They also help create massive social proof! The information in the reviews can also go a long way in convincing potential clients to link to your site, start to getting to know you, and eventually use your service.

It All Works Together

Using social networking sites that can also share these various forms of information will do even more to get people’s attention, give you permanent sticking power on Google and build a voluminous amount of “social proof” that will get you noticed in your local area. You’ll be building a community that will see you as an important resource and will trust you. That trust will go a long way in enhancing your reputation and verifying your web presence. Use rankings, comments and reviews to your advantage and watch your chiropractic practice grow.


Knowing the Search Engine Process to Improve SEO

10 NEW Blues Lesson Series

It’s important to know what you are trying to attract, as well as how search engines find their pages and determine their rating. There are several steps that are part of a search engines process until they get the results pop up on a searchers screen.

The first of these steps are the web crawlers or spiders, or for Google GoogleBot. These programs search the entire internet by following links. They basically jump from page to page and index everything that they see. As there are billions of web pages up at any given time, a web crawler cannot regularly visit the page to review any changes made to it, they pass by only once every one or two months. So, although it’s very important to keep your webpage updated, do not get upset if you don’t see the updates of your webpage affect your ranking right away.

It’s also very important to be aware of what web crawlers or spiders see on your website and are able to index. This is vital to your ranking. Primarily, the main thing that they see is content, or text. This means make sure that your website is full of useful information that has relevant keywords to help the crawlers index it better. Other things that web crawlers see are metatags and links, so have plenty of those, of course, with useful keywords. Keep in mind that crawlers cannot see flash movies, music, java scripts, images, and frames.

The following step to a search engines process to finding the results to searchers inquiries is indexing. What indexing is is basically as crawlers jump from page to page they collect all the data they read, and store it in large databases and organize them. They identify the major keywords, metatags, and links in each webpage and sort them.


SEO For PDFs – Here's What You Need to Know!

10 NEW Blues Lesson Series

There’s a misconception out there that search engines (SEs) don’t read (spider) PDFs.

They do. Of course, HTML pages are faster to index than a PDF, but they can be indexed. The trick is to know how to set up the PDF to make sure you get maximum pick up by the search engines.

Here are the top 5 tips to help make sure your PDFs on your website are optimized for search engines…

1. Make sure each PDF file is text based and has the correct document properties set up. When the SE spider a PDF, they extrapolate the text from the information fields within the PDF … so it’s critical what meta data and keywords you have in these fields. The important fileds are: author, document title, description, file size and modificaiton date.

2. Remember to tag the PDF and use anchor text and links within the file. Just as SEO best practices tells us for a website, this method is also viable for PDFs. In addition, make sure your links are not burried deep within the PDF file. Have them at the root level … easy to find for search engines.

3. If you have a large PDF file, consider breaking it into smaller relevant groups, sections, chapters, etc. These sections should be tagged accordingly with accurate, relevant keywords. This is not only reader friendly for humans, but also for search engines, since as I mentioned, it takes longer to spider a PDF than HTML.

4. Check the PDF file format version number and make sure it’s readble by SEs. Typically, the version to use is Acrobat 5/Adobe XMP (PDF V. 1.4 or 1.5).

5. Finally, make sure the reading order in your PDF is logical and flows. Again, this is user friendly for humans and SEs. However, your reading order, for a search engine perspective, will give you an idea of what will be displayed in organic search results. To do this, when your PDF is open, select Advanced-Accessibility-Add Tags to Document. Then select Advanced-Accessibility-Touch Up Reading Order. After you do this, the reading order of the PDF will be displayed.

So if you have PDFs on your site already, it’s a good idea to review them to make sure they were originally set up correctly for search engines.

Don’t let your PDF content get overlooked … optimize it today!


Link Building Campaign – An Effective Approach to Target SEO

10 NEW Blues Lesson Series

Link building has become very important and highly popular in search engines. Effective links helps a lot in improving the ranking of the website in various search engines. It also helps in increasing web traffic of a website helping it in boosting its sales and earning high profits. It is the link popularity that can make or break a site with the search engines. It is true that link building goes hand in hand with search engine optimization. Hence, it is very important for every company that is having its website to build a good link development strategy. There are various companies that help you in building a good link development strategy. There are various companies that offer link services to their client companies.

What is link building?

Link building is a well defined strategy that acts as a continuous endeavor to execute links from other websites to achieve quality web traffic in order to increase the page rank of the website while raising its sales and popularity. It is closely related to SEO. It that plays a vital role in getting higher search engine placements and good traffic. It is defined as a practice of getting links from external websites to your own website to enhance both direct referrals and search engine as well.

The most common kind of link building is one way link building; in which the website links to other websites but does not get back link. It is commonly called non-reciprocal links. The non- reciprocal links are more difficult to get in comparison to reciprocal links.

Advantage of link building campaign

Effective campaign helps you in getting direct traffic to your website. It helps you in creating direct traffic as it is among the most popular ways of getting a new website by just clicking on the link.

It helps you in building strong user trust. It increases the trust and faith of the users in whatever you say and serve to them. Even the blog readers get certain amount of trust and faith in authors as it creates this same trust factor.

It helps you in attaining search engine trust in your website. It is considered that if you are having good ranking in search engines that means you have good content on your website. The links from various other websites show that the quality of the content on your website is good and contains good information.


SEO – Why Should You Care About Promoting Your Website

10 NEW Blues Lesson Series

Are wallet-in-hand customers finding your website when they search for your product or do they find your competition?

In layman’s terms, that is the first question we help you answer.

With very few exceptions, people searching for products or services to buy online rarely know what websites to visit. They rely on the search engines to get them a collection of relevant choices of places where they can spend their money.

From those choices returned very few of them will click past the 10th result on the list before making a purchasing decision. If your website is not within those first 10 results, your website does not get a chance to present your product. Furthermore, your search listing plays in the mind of customers: List order must mean reputation order. This means that you don’t get to sell and your website is useless to everyone except your web designer and the hosting company.

SEO (Search Engine Optimization) is the science of making strategic changes to your website in order to make search engines like Google, Yahoo and MSN choose your website to appear within the first few search results when people search for a predetermined set of terms (keywords). This definition alone raises 2 questions

Most people, even those with websites, believe that just because they pay for hosting, is going to make their website visible to people searching for the product they sell. Unfortunately, nothing could be further from the truth. Website owners are surprised to find out that when you search for a product on Google or Yahoo the results they see are not all the websites that are in the internet selling what they want to purchase; they only see the results for the websites that are indexed for that particular keyword. So, what happens to those who are selling products but are not indexed? They are not found anywhere and no one buys from them; soon they blame everything as being too complicated and like 99.5 in every 100 shutdown within the first year.

Aren’t the search engines responsible to index everyone?

If you want to be found by customers you have to invest in SEO. Internet advertising and SEO are the keys to relevant traffic to your website.

Wait, why should they? They are businesses that provide search services for free; they can do what they want. They try to be fair and equitable but they don’t have to. Search engine competition is the single and only driver to force search engines to live up to the claim of giving you relevant content to your searches.


Search Engine Optimization (SEO) The Buzz Word in Internet Marketing Space

10 NEW Blues Lesson Series

Search Engine Optimization (SEO), the best way to stay ahead in the internet marketing race

When it came to searching information or researching, people traditionally turned to newspapers, magazines, journals & periodicals. The information so generated was very geologically restricted. Today with the growth and advancement of the World Wide Web, people with just a click away can access information from every corner of the globe any time any where.

People are more competitive and in order to stay ahead of the race, one need’s to be well informed and knowledge rich. Search engines came into existence not so long ago to serve the noble cause. The most popular search engines are Google, yahoo & msn. Search engines are being used by millions of people every moment world wide. They search for various types of information, products & services.

Search engines established a new media for marketing and promotion, known as “internetmarketing”. Today internet marketing plays a vital role, as it has become part and parcel of a marketing strategy of any business organization.

Search engines started building huge and competitive database consisting of millions of web pages for the same product or business or information. A general practice is that people tend to visit only the pages which appear in the top 10 searched results of any keyword. It became essential to have a strategy to achieve the above. Hence resulting, a new strategy called Search Engine Optimization.

Search Engine Optimization ensures a website to be both user and search engine friendly. It helps in placing the website with a higher ranking, facilitating a

 

Now Pay Close Attention —

On the next page you will take a sneak peak at the upcoming secret system release for driving herds of targeted traffic to any site, affiliate or product and dump wads of cash into your bank account using this hidden facebook secret

==> Dumb kids on Facebook make $119,833.57!

So if you want to take a behind the curtain pre-release look at the facebook secret that is about to shake the internet to its core then I strongly recommend you read everything on the next page before it’s too late!

Visit this page ==> Dumb kids on Facebook make $119,833.57!


The Basics of Link Building for SEO

10 NEW Blues Lesson Series

Linking is a key ingredient to search engine ranking. In fact, it is possibly the key ingredient. While the exact algorithms and formulas for the most popular search engines like Google and Bing remain a mystery, the basic components are understood. The quality of inbound links a website has is directly proportional to its search engine ranking.

So what are inbound links? Inbound links are any instance where a website on a different domain links to one of your webpages. Does your business or organization have a listing on Wikipedia or Yelp? If so, then there is probably a link from that listing to your website (probably to your homepage). This is an inbound link.

Quantity of Links –

The more inbound links a website has, the more important the search engines deem it to be. This is because, in the search engine’s point of view, links mean popularity. And popular websites are what the search engine assumes that people want to visit when performing a search. The more important or popular the search engine deems a website to be, the more likely the search engine will serve that website up as a result for related searches. The websites deemed most important will earn the highest page one search results.

Quality of Links –

Of course, quantity is not everything with link building. Just as important as the number of inbound links your website has is the quality of these links. For example, earning a link from a large, well respected website like Wikipedia might have as big an impact on your search engine ranking as earning 100 links from small, relatively unknown blogs.

Earning links from these large websites is not particularly easy, which is why a diversified link building strategy is a key component to any search engine optimization efforts. Targeting a large number of smaller linking opportunities and a few “heavy hitters” will typically produce the best results.

Whether targeting a large, well known website or a niche industry blog, relevance is always important with link building. Having a link from a large, national retailer is great for a business selling products carried in that retailer’s stores, but it’s probably not a great fit for a company in the B2B information technology industry.

METHOD:

The term “link building” refers to the process of increasing the number of inbound links to a particular domain or website.

There are literally hundreds of different methods that can be used to increase the number of inbound links to a website. Some of these methods produce results relatively quickly while others can take months to develop. Additionally, some methods for link building are considered unethical and can lead to a search engine blacklisting a website.

Below are some of the link building methods that can be used to optimize a client’s search engine rankings. These are well established, ethical methods to earn inbound links that have been proven to have a dramatic effect on search engine rankings. Because every business and organization is different, the best link building strategy will always depend on a number of different circumstances. The methods listed below are just a sample of some of the more common link building methods.

Blog Submissions –

Blog submissions are one of the fastest and easiest ways to earn inbound links. There are millions of blogs on the Internet, most of which cater to a particular industry or topic. This is significant because earning relevant links is so important. This is particularly a good strategy for new or young websites.

Social Bookmarking –

Social bookmarking is the process by which people can bookmark, share and even vote on Internet content. Websites such as Digg and StumbleUpon allow users to browse countless press releases, news stories, blog posts and other pieces of content. Visitors to these social bookmarking sites can show their interest in a particular piece of content by voting on it. The most popular content is displayed on the front page of these social bookmarking sites, which can generate substantial web traffic. However, every piece of content that is “bookmarked” receives a link – regardless of popularity.

Directory Submissions: General and Niche –

General Directories

Directories are large websites which catalogue and organize other webpages. For example, Yahoo! got its start as a general directory. Today, DMOZ is the most significant and respected general directory.

Niche Directories

These directories are much more specific than general directories, catering to a particular industry or topic. There are niche directories for almost any business or organization, from wholesale foodstuffs to non-profit healthcare.

Although directories have fallen slightly in popularity as more Internet users rely on search for content, the search engines themselves view these directories as valuable and important. Thus, a link from a directory is given a good deal of credibility by search engines.


Basic Seo Skills Everyone Should Learn

10 NEW Blues Lesson Series

In order for your website to be picked up by search engines and ranked well, there are some things you need to do and keep in mind.

Understanding how SEO works will make the difference between success and failure of a website. Content is king. It is the number one thing all search engines look at. It is the number one thing that will draw people to your website.

Links to your website matter. Two reasons; 1) It will take people from other websites to yours. 2) Search engines look for links to rank the importance of a website. The more links you have from other websites, the more traffic you will get and the better your website will do. The wider the range of websites the better. Also the anchor text, which is the words used to make up the link, matters. You are better having a link looking like this: Low Cost Insulation than this Another insulation website.

Be consistent in your language on your website. Try to use the same phrases to describe your business and your service or products. Make sure you are consistent with your keywords in all parts of your website. This includes the page titles, the link text and the website description.

The things that matter the most in SEO:

1. Trust/Authority of the Host Domain – The longer you have a website at a particular location/domain the better. Also Search engines rank links from.gov websites higher than other domains.
Link Popularity of the Specific Page – The more links you have the better
Anchor Text of External Links – It matters what text is used
On-Page Keyword Usage
Traffic and Click-Through Data
Social Graph Metrics
Registration and Hosting Data
DO NOT try to scam search engines by faking any information or links, or using “Black Hat” tricks. The risk to your business is too great. Google and other search engines can ban your website from appearing, which is definitely something you do not want to happen.