Probably the most lucrative asset in your internet marketing campaign is Search Engine Optimization. This is where you make the search engines, like google.com or dogpile.com do advertising for you. The essential idea is to make it on the front page of these search engines, especially Google.
This can be accomplished in more ways than just making yourself at the top of the search engine results list. In fact, you could only hit a page 2 or 3 by this normal thinking, but you could still be listed on the front page otherwise. How is this, you might ask? Google.com doesn’t do just one search when it fills out a request. Oftentimes, there is an image result list of 3 images that appear above the search engine results list. If, say, these were one of your images, you have a page 1 placement! Even better, you have a placement listed before the actual list is started.
The same is true if you register your company’s physical address with Google. Just below the image results, Google will often put a Google map result before the search engine result list. If it just so happens that you have an address, and have filled out the one sheet of paperwork at the post office to make it so, you could again be on the front page. The beauty part is that if Google is aware that there is a website associated with this address result, it will put a link up for you.
Another way to get on the front page is to buy adwords from Google. This will put you in the sponsored links category. You will find yourself in a banner across the top of, and to the right side of, the search engine results. Though it’s not as inexpensive as the previous two options, it will definitely do the job of getting you on page one.
Finally, there are ways to design your website, and create accounts outside of the website that will get your web page ranked higher on Search Engine Optimization than others. There are certain web layouts whose HTML is considered to be “search engine friendly.” This part is a bit more technical than most people want to deal with, so it often gets outsourced.
One of the most important elements of getting a high ranking is how many one way links lead to your website. The more there are, the higher your ranking, simply put. Naturally, it follows that a person can create a blog account here, another there, put some images up on YouTube, and many other things, all of which can provide one way links back to your website. As you can imagine, other benefits can be taken from such accounts as these. The maintenance of these marketing accounts is also often outsourced, since it could be quite difficult to keep up with so many blog posts a day, or so many backlinks being kept up with, and so on. As you can see, the visibility of your site is key to everything.