10 Link Building Pitfalls to Avoid For SEO

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Successful link building drives your website up the search engine results, drawing significant attention and traffic. It can be confusing to people starting out, and if done incorrectly will significant harm your search engine rankings. Here are 10 of the most common mistakes to avoid when implementing a link building campaign.

1. Excessive Directory Submissions
Submitting your website to as many directories as you can does not have the impact it did several years ago. The only directories you should submit to are those highly relevant to your website, and reviewed by humans. Placing your website in several highly relevant and quality directories will pay more dividends than submitting to hundreds or thousands of unrelated directories.

2. Automated Article Submission
Using software or a service that sends your article out to be published on hundreds or thousands of websites is very harmful because excessive duplicate content is penalized by search engines. Instead, submit your article to sites that do not produce excessive copies of your article. EzineArticles is one such example.

3. Anchor Text Spamming
Anchor text is an important factor that tells search engines what that link is pointing to. Avoid using the exact same anchor text on all backlinks you create, as this is considered spam and unnatural by search engines. Instead, vary the wording of anchor text in a natural way.

4. Buying Links
Search engines, especially Google have cracked down on link buying, and heavily penalize websites that are caught doing it. Avoid buying links from websites that directly advertise they are selling links, these places are known by search engines. Instead, be more discreet and under the table if you are buying links, make sure you leave no online tracks and are not obvious.

6. Forum Spamming
Don’t register on forums simply to add links to your website in your signature. This is seen as spam by the forums and you may be kicked out. More importantly, these links do not have much weighting by search engines. If you do use a forum, make sure it is highly relevant to your content, and add value to it with solid posts.

7. Obsessing about Page Rank
Do not use page rank as a deciding factor in whether or not to obtain a link. It is simply one factor affecting your search engine rankings. More important than page rank is the quality, trust, and relevance of the content on the website you are obtaining a link from.

8. Placing Quantity Ahead of Quality
Link building is not only about the number of links to your website you can obtain. The quality of the links is very important. A few quality backlinks are more desirable than hundreds of irrelevant ones.

9. Avoiding NoFollow Backlinks
Never avoid obtaining a backlink to your website because it has the nofollow attribute. What you should be more concerned about is if the website with the backlink is similar and relevant to yours. Would you want to be associated with it? That is the most important question to ask yourself.

10. Using Link Farms
Link farms are groups of websites that link to every other website in the group. While this practice was effective many years ago, it is heavily penalized by search engines today and should be avoided.

Successful link building takes a lot of learning, patience, and practice. Keep up to date on how search engines treat various link building practices, as their algorithms constantly change, requiring you to adapt as well.


Seo And Link Building

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How effective is link building to SEO? Which companies provide the best services? Is the ROI acceptable? Internet marketers will never cease asking such questions. Reliable data is often difficult to find as opinions tend to vary about the true effectiveness of link building services. Still without a doubt link-building in and of itself does help a website and can increase traffic.

Link building can be compared to networking. Many use networks to make business contacts and even to find employment in these tough economic times. It connects Internet marketers much the same way. Careful, purposeful links are a productive way to spread information and gain publicity for a cause or company.

Facebook Examined

Consider the impact of Facebook on today’s marketing strategies. Advertisers actively involve themselves in Facebook activities and set up Facebook pages in hopes of attracting future buyers to their websites or brick and mortar stores. Examined closely, Facebook is one global linking service for those who take advantage of what it has to offer. It has gained global popularity, therefore, it became extremly useful marketing strategy.

Finding Reputable Link Building Services

For entrepreneurs short on time, linking to the countless directories is an impossible task. Link building services in all its various forms frees up time for more pressing marketing needs. There is a service for every imaginable business or Internet marketing need.

Companies that offer not only link building services but also concentrate on overall page ranking are good companies to begin with. Google page ranking is very important to the continued existence of a website or blog. Getting help by those with proven success in this area is crucial.

Equally important is making sure the service is affordable and within budget. Many services offer different price plans. Spending time comparing prices is time well spent. Checking the business reputation is also helpful to keep from being scammed.