How Does Bing's Results Page Impact SEO

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Bing has now been around for a couple of months and, although it has failed to change the face of search and seriously rival Google as Microsoft undoubtedly hoped, it is now providing Yahoo with a strong contender for second place in the search wars.  While Google is definitely still going to be the primary focus of search engine optimization companies Bing is certainly too big to be ignored.  Bing has brought with it some fairly substantial changes to the established set of 10 organic results and this article is going to look at some of these changes and analyze how they might impact SEO.

For the last decade there have been few major changes in the way that search engine results pages (SERPs) display their results.  Google have moved towards a combined results page which pulls extra results from image, video, product, news and local searches but the basic set of 10 organic listings still remain; with Bing Microsoft have changed this.  Bing splits its results page into 3 columns: the right contains paid advertising (as seems to be the search engine standard now); the center contains the organic listings and the right contains an ‘explorer bar’.  The main changes Bing brings affect the center results common and the new explorer bar.

The most dramatic (and potentially worrying for search engine optimizers) change comes by cutting the organic listings from 10 down to 5.  It is widely reported that the lower in the results a page is listed the fewer clicks it will get and new five page one results have been forced onto page 2.  However these 5 results are not the only ones to be displayed, instead Bing automatically provides further sets of results based on similar searches conducted by other searchers.  What this means for SEOs is that Bing actually provides greater scope for long tail key phrases to be found by searchers.  To demonstrate this, a website might be optimizing for the phrase “Edinburgh Hotel” previously they would be unlikely to show up for an “Edinburgh” search, but Bing automatically notices that “Edinburgh Hotel” is one of the most common searches and automatically provides some specific results on the “Edinburgh” SERP.  Ultimately while this means generic search terms will be harder to rank for, the more targeted long tail key phrases will land on more SERPs.

The explorer bar furthers the long tail search suggestions by providing a list of quick links to these suggested topics, as well as the standard list of “similar searches”.  The explorer bar also provides a search history which, despite being pretty useful, has no real effect on SEO.

In the end Bing will not turn the SEO world upside down, it may well prove harder to hit the first page for general terms, but long term keyphrases (generally the ones that transform well) will be more likely to hit the first page.


10 Link Building Pitfalls to Avoid For SEO

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Successful link building drives your website up the search engine results, drawing significant attention and traffic. It can be confusing to people starting out, and if done incorrectly will significant harm your search engine rankings. Here are 10 of the most common mistakes to avoid when implementing a link building campaign.

1. Excessive Directory Submissions
Submitting your website to as many directories as you can does not have the impact it did several years ago. The only directories you should submit to are those highly relevant to your website, and reviewed by humans. Placing your website in several highly relevant and quality directories will pay more dividends than submitting to hundreds or thousands of unrelated directories.

2. Automated Article Submission
Using software or a service that sends your article out to be published on hundreds or thousands of websites is very harmful because excessive duplicate content is penalized by search engines. Instead, submit your article to sites that do not produce excessive copies of your article. EzineArticles is one such example.

3. Anchor Text Spamming
Anchor text is an important factor that tells search engines what that link is pointing to. Avoid using the exact same anchor text on all backlinks you create, as this is considered spam and unnatural by search engines. Instead, vary the wording of anchor text in a natural way.

4. Buying Links
Search engines, especially Google have cracked down on link buying, and heavily penalize websites that are caught doing it. Avoid buying links from websites that directly advertise they are selling links, these places are known by search engines. Instead, be more discreet and under the table if you are buying links, make sure you leave no online tracks and are not obvious.

6. Forum Spamming
Don’t register on forums simply to add links to your website in your signature. This is seen as spam by the forums and you may be kicked out. More importantly, these links do not have much weighting by search engines. If you do use a forum, make sure it is highly relevant to your content, and add value to it with solid posts.

7. Obsessing about Page Rank
Do not use page rank as a deciding factor in whether or not to obtain a link. It is simply one factor affecting your search engine rankings. More important than page rank is the quality, trust, and relevance of the content on the website you are obtaining a link from.

8. Placing Quantity Ahead of Quality
Link building is not only about the number of links to your website you can obtain. The quality of the links is very important. A few quality backlinks are more desirable than hundreds of irrelevant ones.

9. Avoiding NoFollow Backlinks
Never avoid obtaining a backlink to your website because it has the nofollow attribute. What you should be more concerned about is if the website with the backlink is similar and relevant to yours. Would you want to be associated with it? That is the most important question to ask yourself.

10. Using Link Farms
Link farms are groups of websites that link to every other website in the group. While this practice was effective many years ago, it is heavily penalized by search engines today and should be avoided.

Successful link building takes a lot of learning, patience, and practice. Keep up to date on how search engines treat various link building practices, as their algorithms constantly change, requiring you to adapt as well.


Internet Marketer's Seo Tips

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The main element to making money online just isn’t quite like various other versions of online marketing. Although it’s the aim of any kind of marketing to find yourself in the forefront of as many as you can, web marketing works by using some rather unique and original approaches to accomplishing this. The outdated model of advertising and marketing continues to be alive and well, simply as it is in the other well-known methods of marketing. Large businesses and giant enterprises shell out millions of dollars in marketing on some of the webs most common sites, yet that is a marketing strategy for a limited number. The actual results for a standard marketing by way of the Internet come in the form of improved search engine results.

When you think about it, it makes complete sense. When you happen to be looking for a major automotive manufacturer or a large stores internet site, it likely is not going to be very difficult to locate it online. On the other hand, if you are in need of a plumber to fix your leaky pipe and you go on the net to search for one, you’re likely to find lots of results and in numerous instances too many results for you to search through. Which is the reason why it is best for you and your business to get improved search engine rankings.

However, improving your search engine results is not automatically a situation that can be fixed by throwing money at it. The truth is it can be done relatively affordable or, if you have the time and energy, it can be accomplished for no cost. Simply by publishing unique article content with key terms carefully planted in the article related to your website and with back links that direct people to your website, you can increase your search engine ranking and increase traffic. This is a perfect example of internet marketing at it’s simplest.

You may think that whatever that is profitable in marketing involves a room full of artistic people filming witty commercials and coming up with catchy jingles, but with web marketing that is simply not the case. With some tactical blog and article posting and some patience you can have a successful marketing campaign that not only improves your search results getting you more traffic, but improves your bottom line.


What Does Seo Mean Exactly

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I Just met a fascinating level of great interest. I just operate in the field of Search engine optimizing, however it’s a new nicely determine simple fact that plenty of people don’t know just what exactly Search engine optimisation genuinely suggests though they go surfing regularly. Actually We believe that the elderly have ever heard concerning this Search engine marketing technological expression, but just do not understand this, so are too ashamed to talk to how it’s. When you are definitely not an professional or perhaps internet marketer, I can drop certain lighting with this special subject. It may also end up being correct that an expert marketer also can sparkle some invaluable clips of real information in relation to Seo.

Let us establish the particular vocabulary connected with Search engine optimizing, that really Search engine marketing usually means Search Engine Optimisation. It’s not necessarily this kind of troublesome element to be familiar with this and is clear which Search engine ranking optimization has a normal carefully thread inside of search engines like google such as yahoo, Bing, Google and all sorts of possible search engine listings that could optimize your web site. But the words are an easy task to grasp in fact it is rather trickier to operate through this platform. You have to be calm even though training to get the actual and extraordinary comprehension deparately needed for the task. You need to become familiar with certain tactics and also methods in an effort to increase high rating placement to your online business. When you are unsure the primary regulations connected with Search engine optimizing, are usually employed Make sure you should employ the service of a SEO Birmingham business enterprise.

When can one learn that unique topic regarding Web optimization? It’s simple to be present at college or university lessons, examine a number of publications, not to mention question marketers the way they do that. However, the best and most effective way would be to check out on your own. Research, study and focus deeply, this is my motto in order for you so that you can achieve excellent effects. Personally i think a person who is declared the winner will certainly drill the topic straight into these until finally it truly is since normal just as inhaling and exhaling. Consequently in the future you can become the top Website seo marketer. Often, the greater Search engine marketing projects you carry out a lot more expert you are going to come to be in the area of on the net Search engine optimisation marketing and advertising. Therefore you possibly can establish your proficiency plus capabilities into specialized proficiency sets. On top of that, make sure you understand to maintain your heart beat on the Search engine optimization vogue and be advised using the modern-day techniques and methods. Practical experience shows that there are lots of methods for example post publishing, exchanging links, key phrase written content, acceptable meta data, main titles etcetera in order to achieve higher status status. Web design Birmingham Business enterprise is definitely glad to help in addition to assist you to.


Seo ? Ideas On Producing Seo Blog Content Look Great

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It is extremely suggested that you Search engine optimization your weblog content. It is not recommended nevertheless that you simply make your weblog sound stiff and technical for the sake of attracting search engines like google. When it comes to truly incorporating your keywords into your blog duplicate maintain in mind that the very best blogs would be the ones that sound informal. Nobody desires to examine a robotic repetitive piece of copy.

One crucial to maintaining your weblog looking neat and readable would be to keep the content much less than 300 words. 250 phrases per blog is notion. Preserving them looking reasonably uniform as well as the same duration can be extra visually eye catching and extra probably to maintain curious eyeballs on your web page and not an individual else’s.

Another factor you have to notice will be the way the headline of your weblog article looks. Shorter is virtually continually far better. Long search engine optimized weblog titles do not deliver the results if they are lower off with the finish. Make certain that any weblog headlines that you have are.

You ought to also be certain that your blog headlines aren’t also industrial or corny sounding. For instance a weblog title including “Make 1000′s a day making use of Seo!” just isn’t going to perform as well like a subtler phrase including “How Search engine optimization Let Me Quit My Day Task.” Corny headlines appear like spam to a whole lot of men and women when they get them on their RSS feeds so their eyes merely glaze more than when they see some thing like “Hoodia Miracle Weight loss Drug!” or “Grow Bigger Breasts in 3 Days.”

Unless the acronym is very well known you might be also meant to remain away from making use of them as headlines inside your weblog. However this is not suggested if your Search engine optimization title is simply too long as in “Valuable ideas for Making use of Search Engine Suggestions for Blogs.” It’s significantly much better to keep the language pretty simple as in “Top Search engine optimization Suggestions!”

If you want further information with regard to seo tips pay a visit to the Author’s web page at once!


Link Building – Strength of SEO

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Search engine optimization (SEO) services have today become an essential of a website’s success and survival. By a dramatic increase in the use of power engines as a primary tool, there is a considerable gain as far as the rank of the websites are concerned. All the websites today, look forward to rank well in the search engine rankings, especially on the giants like Google, Yahoo etc.
Providing useful services to the website, SEO proves to be beneficial in providing key results by optimizing the content of your website and building link popularity. By doing this, it ranks your website in several popular search engines and also helps you to find appropriate directories for submission to get better links.
Link exchange refers to effective link building within the pages of a website. Effective link building determines to maintain a global network of incoming, outgoing and internal links of the website to get more visibility in search engine rankings. Here is a brief review of what these links are:
• Internal links: As the name describes itself, internal links are the links within a website which connect one page to another and hence, maintains continuity. These links helps you to indicate search engines about the importance of significant pages and facilitates you with the cross linking of web pages. It is the easiest and simplest technique to make your website indexed with the search engines.
• Incoming links: Incoming links serve you the benefit of gaining popularity by providing a way through to the other popular websites. It will not result in losing visitors if your website is good, instead it will provide recognition to your website as the famous websites are related to you. Exchanging links with other famous websites helps you with better rankings.
• Outgoing links: These links are the popular gateway of the other websites located at your web page. This enables you to rank high among the search engines ranking. Therefore, enhances you popularity and results in attracting more amount of visitors towards your website. However, these links come to you if you have a well design website with the presentable and unique content. Although, you must know that which websites are to be invited and which are to be avoided.


SEO Tips For Your Blog

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NOTE: Though the objective here is to increase traffic (and sales) via greater search engine awareness, always remember to write for the end user first. So if it comes down to using one of the keywords or techniques to make the post SEO-friendly at the expense of losing common sense readability, elect for readability every time. Really, along with links, content is king – so don’t forget about churning out regular, original content.

#1) Try to make each new post at least 250 words. This seems to be the threshold that Google likes.

#2) Use your keywords in your posts. Do your keyword research and create a list of your top 25 keywords and use them correctly (keep reading) to make your blog SEO-friendly.

#3) But don’t get too friendly…. Don’t go crazy trying to stay within this strict range, but TRY to have no more than 2%-4% of your blog posting as these keywords though. More than that and you may run into the keyword-stuffing penalty and Google may not like that. It is definitely OK to be 8% on some posts and 1% on others though. Variation is your friend here.

To view the number of keywords in your post, compose your post in Word (or copy and paste into Word) and click the “Review” tab at the top. Then you should see a “Word Count” button. Clicking this will show the number of words in your post. You can then multiply that times .02 and .04 (2% and 4%) to give you the number of keywords you should be targeting.

For instance, if your blog post contains 400 words. 400 * .02 = 8 Keywords. 400 * .04 = 8 or 16 Keywords…so you would try to use (again, there is some leeway here) between 8-16 keywords in this posting.

#4) When it is appropriate and when you can do it, you will want to sometimes bold or italicize the keywords that you are using. This tells the search engine robots “Wait a second, here is something to focus on within this page” – and will result in a higher SEO ranking for the emphasized term. Again, remember the NOTE above and don’t go too crazy with the bolding or italics though.

#5) Use keywords in the title of your post and at the beginning and ending of your post, where possible. This has a similar effect as bolding and italics – it makes the engine bots take note of those particular words in relation to your page. It is very important that the last paragraph also contain one of your keywords since some search engine bots spider the beginning and the last bit of every blog post. Referring (yet again) to the above NOTE, don’t do this (especially with the title) every opportunity or your readers might wonder what the heck is going on – for instance, why you are starting EVERY post off with “Baseball”.

#6) Use your keywords fairly abundantly in the tags of your blog posts.

#7) Use your keywords in naming your images if you can, using hypens between each word. For instance, instead of “baberuth.jpg”, name the image “baseball-great-babe-ruth.jpg”.

#8) Use your keywords in the “ALT” tags (or naming tags) of your images, where possible.

#9) Linkbuilding – This is not anything you can do within the blog posting itself, but it is uber-important. SEO-optimized blog posts will help a lot, but for true Google-power, you will need to build deep links that point to the blog itself.


12 Great Seo Tips

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To be noticed or successful in the World Wide Web one needs to apply sound business sense and practices. When a surfer uses a search engine to find information he will get what he needs within the first 7-10 results displayed. This means that sites that are ranked higher than 10 are hardly ever noticed. Most of the traffic is enjoyed by those who rank within the “top ten.”

Here are a few pointers that may get you a ranking within 1-10:

1. Use relevant target key words for your pages. Ensure that the key words are more than two words long. Put yourself in the shoes of the surfer and list what the likely search terms will be which are relevant to the content.

2. Use keywords frequently through the page but with relevance. Higher placements are recommended. Ensure that target keywords are placed in the HTML title tag. Include target words in the titles. Write titles that capture interest and attention. These are what appear in search engine listings and only if they convey the content of the pages clearly will a user access the web page.

3. Every page must have a title tag, Meta keywords tag, and Meta description tag.

4. Use text navigation with great thought. It is advantageous to use keyword phrases as links. If text navigation is not possible then try and include footer on every page.

5. Avoid search engine stumbling blocks like image maps or frames. Construct your pages such that any search engine, old or new can read the pages. Create static pages and avoid symbols in the URLs.

6. Link analysis is used by important search engines in ranking algorithms. So, it is crucial to build solid links. Ensure that the links are relevant to your web content. Think quality not quantity. The secret is in approaching sites that are non-competitive and are ranked high by search engines.

7. Avoid spamming. It can get you banned. Fight the battle for supremacy by ethical means. Just ensure that your content is relevant and interesting, layout simple, and titles attractive and teasing.

8. To maximize efficiency submit more than one page manually. Make sure the pages are good representations of your site and its content.

9. Avoid automated programs for submission of pages. Submit manually and pay attention to any problems reported.

10. Prepare your goals with thought and care. Use a designer who is aware of online architectural design principles. Synchronize content, design, and navigation. Make it user and search engine friendly.

11. If you are in a hurry to get your website ranked then consider the option of using search engine marketing programs like PPC. In this case traffic is generated within days.

12. Use a link analysis report which will consider your competitors plan of action and prepare a recommendation report for you that is exclusive to your business module.


Law Firm SEO – Strategize

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Law Firm SEO or Search Engine Optimization is all about designing a sound strategy and implementing that strategy to perfection. At the end of the day, the strategy will tell you the who, what, where, when, why and how of how to improve your Google (and other search engine) rankings. So let’s delve a bit deeper into what’s required to come up with a winning strategy.

1. Know your products/services: your elevator pitch should be short and sweet. In but a few sentences, you should be able to describe your idea, the benefits to your target market(s) (i.e. your clients and customers), how you differentiate yourself from competitors (i.e. what’s your sustainable competitive advantage), the history or story behind the idea (this is always a great selling feature), the progress you’ve made, and your future plans.

2. Know your industry: This means that you should look around for competitors and figure out what services they offer, how they try to distinguish themselves from others. You should also know where the industry has been (e.g. new, old, dominated by a few player or fragmented along various lines) and what trends are coming down the pipeline.

3. Know your customers: You should not only be able to describe your ideal customer as much as humanly possible (e.g. 18 year old teenager living with his/her family in a certain city working part time and saving up for university and who takes the bus to work), but you should map out the different avenues they would take to find your product or service – both offline and online. This is very important: mass marketing your idea to the world unless you are a General Electric or Tata Consulting company with vast resources and omni-presence.

4. Pick a niche: The easiest way to tackle a market is to pick a niche. This strategy will put you at the top of your game and make you most memorable to your target market. Remember: most customers want to compartmentalize product/service providers in the marketplace as offering or being good at 1 thing only. Even though you may be capable of fulfilling multiple needs, it’s very difficult and not financially worth it to try to market yourself in that way. Remember: it’s better to be a big fish in a small pond instead of a small fish in a big pond.

5. Find your target keywords: by doing the 4 steps above, you should have come up with an idea of some keywords to focus on. These are the keywords that members of your target market will type into Google and other search engines to try to find your website. There are many software tools available for purchase to help you identify the keywords in your particular industry that you should be focusing on and which may be under-served by your competitors.

6. Repeat steps 1 through 5: nothing stays the same over time. In fact, that’s the only thing that does stay the same.


Google SEO Tools

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There may be an art in creation of internet pages that can rank the web page excessive in any search engine return. Search Engine Optimization or website positioning is this art that accomplishes this goal by optimizing key ‘parts’ or sections in HTML coding of every web page. These sections are in flip learn by a search engine and depending on how high is the extent of optimization, can create free referral site visitors to a particular website. web optimization depends largely on the content of a website, function, relevance and competition. Proper usage of keywords is important for the success of any SEO. Now, many free google seo tools are available to be added on to browsers like ‘Firefox’ to simplify the web optimization process. Every free seo tool serves different functions and we are going to see a few now. ‘SearchStatus’ has tools to investigate keyword density, show related oneway links, spotlight keywords and more. It also has search engine marketing parameters like SEOmoz and Google PR. One of the simple free seo tools is ‘KGen’ a simple instrument that analyses an internet web page’s contents and displays the key phrases for the page. This key phrase generator can test prevalence of each phrase and its relevance to the page’s contents. ‘Google International’ permits customers to see lists of paid Google searches in numerous areas across the globe. Another helpful free seo tool is the ‘User Agent Switcher’ that allows customers to switch consumer agents that can help discover cross browser compatibility. There are certain search engine marketing criteria that good internet pages should satisfy like appropriate usage of Meta Keywords, Document title, headlines etc. ‘SenSEO’ is the device that helps analyze net pages for these criteria. ‘SEO for Firefox’ is a great Firefox extension that brings useful market research data right to your search outcomes page. Read online, about these and other search engine optimisation simplification tools.