Is your Chiropractic Blog SEO Helped by Comments and Reviews?

10 NEW Blues Lesson Series

Web 2.0, the new Internet, thrives on sites that share information and act as resources for the general public. Social media is a major tool that chiropractors can use to create a solid client base and expand their reach. There are various types of information that can increase the search engine optimization (SEO) of your chiropractic blog or website, which will help put you on page one of the major search engines like Google.

Local Exposure on the Internet

If you’re a chiropractor and you’re not using the social networking power of Web 2.0, then that omission is putting you at a disadvantage. You don’t want your website sitting idly by and unnoticed while other chiropractors in your geographic area are making new connections, creating an ever-expanding patient base and offering new services. The Internet is the fastest, most effective way to garner local exposure and, in doing so, you’ll be creating an active network of people who will subscribe to your site.

Rating and Comments Make Connections

Whatever content you post or disseminate across the Internet has the potential to be rated and to acquire comments. Major search engines notice when your blog posts, videos, articles and press releases are rated or commented upon and each time that happens, it helps raise your ranking.

Why? Because ratings and comments mean that people are recognizing the content you’ve provided as being worthy of notice and as being potentially helpful and educational. Search engines like this when it comes to your chiropractic social marketing efforts.

Reviews Get You Noticed

Reviews are important because they appear in places such as Google Maps (now Google Places), CitySearch and Yelp, and they are noticed and read. The more people access them, the more beneficial they are to your rankings. They also help create massive social proof! The information in the reviews can also go a long way in convincing potential clients to link to your site, start to getting to know you, and eventually use your service.

It All Works Together

Using social networking sites that can also share these various forms of information will do even more to get people’s attention, give you permanent sticking power on Google and build a voluminous amount of “social proof” that will get you noticed in your local area. You’ll be building a community that will see you as an important resource and will trust you. That trust will go a long way in enhancing your reputation and verifying your web presence. Use rankings, comments and reviews to your advantage and watch your chiropractic practice grow.


How to Make Your Blog More SEO Friendly Part 1

10 NEW Blues Lesson Series

Creating a blog for a company or for search engine purposes can be a great way to start any webpage. In this article you will learn more about what it takes to create a blog that is seo friendly and attracts links. The first idea you need to consider is what blogging platform you will be using. Most people use WordPress to host their blogs, I would also recommend it. You can also use Joomla and a few other services. However, I always recommend using WordPress. WordPress is easy to install by hand or with some web providers you can use your cpanel and fantastic deluxe to install it automatically. Once WordPress is installed you will want to select a theme that reflects your style and message you are trying to portray. Right now in the blogosphere magazine style themes are extremely popular. If you are looking for this type of theme you can simply Google “free magazine style wordPress themes” and you will have a multitude of sites to choose free themes from. Once you select one of the themes simply install it onto your WordPress page.

Once you have your theme selected and your blog set up you are going to make your blog more search engine friendly. To begin this I would suggest you change your post categories to use the keywords in your post titles. Simply go into your first post and click edit or create new post. Once there you will see a little link below your title named “Permalink:” click edit just below that. You will then be brought into a new window where you can select how you want your url to look. I select the month/year/title one but it is up to you. Once you have your title url changed you are set to install the plugin “All in One SEO Pack”. Simply install this nice plugin and you will be able to change many other seo facets of your blog.


How To Make Your SEO Blog Content Look Great

10 NEW Blues Lesson Series

If you are earning through your blogs or your blogs are a part of your business site, it is really important to Search Engine Optimize the content of your blog. This is to ensure better and higher traffic to your posts. Most people think that optimizing the content means making it very technical, not at all entertaining, stiff, and search engine oriented in order to get special favors from the search engines.

This thinking is not correct because such content will not be liked by the human readers and popularity of the post will automatically decrease. This is why it is important to optimize your posts in such a way that they are liked by search engines as well as the human readers. Here we’ll see some easy ways in which your blog posts will appear nice and will get equal favor from search engines as well as the readers:

– Create interesting and entertaining posts that will attract the attention of the readers. As far as possible keep it entertaining so that readers bring out time for your posts and moreover if your readers will like you and your posts they will themselves come back to you and will also ask their friends and associates to read you. It will be a kind of branding for your posts.

– Keep the content neat and easy to read. It should not appear like a complex detective story that readers do not gain anything and keep thinking till the end of the post. Well if you happen to make the content so complex, perhaps nobody will reach the end and will feel like going away rather soon!  Therefore, keep the length short. Everybody is busy today and nobody can think of investing al their time just reading a post from a blog. It is best to make it 250 to 300 words long. This will attract the readers as they love to read less and gain more and this length is also fine to let the search engines know about your presence. Also try to maintain uniformity of the length in all your posts.

– When you’re taking so much of pains to keep your posts short and sweet why making the headlines long and boring? Keep the headings/headlines smaller too.

– What kind of headline you choose also has impact on the performance of your blog-post. Sometimes you choose very commercial looking headlines like- “How to lose Weight in three day” or “Make a fortune doing online business”, readers take such headlines as spam and don’t try reading the posts with such headlines.


SEO Tips For Your Blog

10 NEW Blues Lesson Series

NOTE: Though the objective here is to increase traffic (and sales) via greater search engine awareness, always remember to write for the end user first. So if it comes down to using one of the keywords or techniques to make the post SEO-friendly at the expense of losing common sense readability, elect for readability every time. Really, along with links, content is king – so don’t forget about churning out regular, original content.

#1) Try to make each new post at least 250 words. This seems to be the threshold that Google likes.

#2) Use your keywords in your posts. Do your keyword research and create a list of your top 25 keywords and use them correctly (keep reading) to make your blog SEO-friendly.

#3) But don’t get too friendly…. Don’t go crazy trying to stay within this strict range, but TRY to have no more than 2%-4% of your blog posting as these keywords though. More than that and you may run into the keyword-stuffing penalty and Google may not like that. It is definitely OK to be 8% on some posts and 1% on others though. Variation is your friend here.

To view the number of keywords in your post, compose your post in Word (or copy and paste into Word) and click the “Review” tab at the top. Then you should see a “Word Count” button. Clicking this will show the number of words in your post. You can then multiply that times .02 and .04 (2% and 4%) to give you the number of keywords you should be targeting.

For instance, if your blog post contains 400 words. 400 * .02 = 8 Keywords. 400 * .04 = 8 or 16 Keywords…so you would try to use (again, there is some leeway here) between 8-16 keywords in this posting.

#4) When it is appropriate and when you can do it, you will want to sometimes bold or italicize the keywords that you are using. This tells the search engine robots “Wait a second, here is something to focus on within this page” – and will result in a higher SEO ranking for the emphasized term. Again, remember the NOTE above and don’t go too crazy with the bolding or italics though.

#5) Use keywords in the title of your post and at the beginning and ending of your post, where possible. This has a similar effect as bolding and italics – it makes the engine bots take note of those particular words in relation to your page. It is very important that the last paragraph also contain one of your keywords since some search engine bots spider the beginning and the last bit of every blog post. Referring (yet again) to the above NOTE, don’t do this (especially with the title) every opportunity or your readers might wonder what the heck is going on – for instance, why you are starting EVERY post off with “Baseball”.

#6) Use your keywords fairly abundantly in the tags of your blog posts.

#7) Use your keywords in naming your images if you can, using hypens between each word. For instance, instead of “baberuth.jpg”, name the image “baseball-great-babe-ruth.jpg”.

#8) Use your keywords in the “ALT” tags (or naming tags) of your images, where possible.

#9) Linkbuilding – This is not anything you can do within the blog posting itself, but it is uber-important. SEO-optimized blog posts will help a lot, but for true Google-power, you will need to build deep links that point to the blog itself.


Law Firm SEO – Linkation

10 NEW Blues Lesson Series

Links to your website have a significant impact on how your website ends up in search engines rankings for certain keywords. The more high quality links you have, the better. There are a number of ways you can build links to your website, include:

1. Reciprocal linking with other (hopefully relevant) websites;

2. Directory Submissions;

3. Article Submissions;

4. Press Releases; and

5. Social Media.

These techniques take a lot of time and effort.

Also worth mentioning are blogs. Blogs allow for easy linking (e.g. through comments and trackbacks). A trackback is an automatic system that notifies Blog Owner A that Blog Owner B has referenced one of Blog Owner A’s blog post. The end result is that a link will be created in Blog Owner A’s blog to Blog Owner B’s blog.

Now, in the underground world of SEO, there are automated programs that build up links as quickly as possible. These programs work to build links on unsophisticated blogs where owners are not checking ‘cloaked’ trackbacks that are essentially spam. Doing so – particularly if you have a new domain name – could lead to search engines punishing you. I’ve read about something called the Google sandbox (although no one is really sure if it exists), which allegedly punishes your website for many many months if you build up too many links too quickly in an unnatural manner. It could also piss off a whole bunch of people if you are spamming their blogs with your trackbacks.

I actually came across an automated software (called Trackback Spider) for purchase which essentially creates links to your website by spamming other people’s blogs through trackback. This method of increasing the number of links to your website is called “Blackhat” (which means bad, malicious, unethical, etc. means by which search engine optimizers try to improve their website’s search engine rankings). This kind of software doesn’t really help you in the long run because bloggers might complain to Google about your website, bloggers review the trackbacks before approving them, and old and abandoned blogs – with low quality content and traffic – may be all that’s left for spammers wanting to build tracback links to their website. At the end of the day, tools like this are being more and more obsolete – and for good reason.

So what’s recommended? Build your links naturally over time. Don’t try to fool search engines. Create good quality content that has something relevant to offer when people are searching for your keywords. At the end of the day, patience and a good strategy are key. Continuing to tweak your website with high hopes that it will be thrust on p. 1 of Google in no time is not the reality; you need to accept the fact that if you have a new website, it will take quite a while before it ranks well in Google.