Web 2.0, the new Internet, thrives on sites that share information and act as resources for the general public. Social media is a major tool that chiropractors can use to create a solid client base and expand their reach. There are various types of information that can increase the search engine optimization (SEO) of your chiropractic blog or website, which will help put you on page one of the major search engines like Google.
Local Exposure on the Internet
If you’re a chiropractor and you’re not using the social networking power of Web 2.0, then that omission is putting you at a disadvantage. You don’t want your website sitting idly by and unnoticed while other chiropractors in your geographic area are making new connections, creating an ever-expanding patient base and offering new services. The Internet is the fastest, most effective way to garner local exposure and, in doing so, you’ll be creating an active network of people who will subscribe to your site.
Rating and Comments Make Connections
Whatever content you post or disseminate across the Internet has the potential to be rated and to acquire comments. Major search engines notice when your blog posts, videos, articles and press releases are rated or commented upon and each time that happens, it helps raise your ranking.
Why? Because ratings and comments mean that people are recognizing the content you’ve provided as being worthy of notice and as being potentially helpful and educational. Search engines like this when it comes to your chiropractic social marketing efforts.
Reviews Get You Noticed
Reviews are important because they appear in places such as Google Maps (now Google Places), CitySearch and Yelp, and they are noticed and read. The more people access them, the more beneficial they are to your rankings. They also help create massive social proof! The information in the reviews can also go a long way in convincing potential clients to link to your site, start to getting to know you, and eventually use your service.
It All Works Together
Using social networking sites that can also share these various forms of information will do even more to get people’s attention, give you permanent sticking power on Google and build a voluminous amount of “social proof” that will get you noticed in your local area. You’ll be building a community that will see you as an important resource and will trust you. That trust will go a long way in enhancing your reputation and verifying your web presence. Use rankings, comments and reviews to your advantage and watch your chiropractic practice grow.