10 Link Building Pitfalls to Avoid For SEO

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Successful link building drives your website up the search engine results, drawing significant attention and traffic. It can be confusing to people starting out, and if done incorrectly will significant harm your search engine rankings. Here are 10 of the most common mistakes to avoid when implementing a link building campaign.

1. Excessive Directory Submissions
Submitting your website to as many directories as you can does not have the impact it did several years ago. The only directories you should submit to are those highly relevant to your website, and reviewed by humans. Placing your website in several highly relevant and quality directories will pay more dividends than submitting to hundreds or thousands of unrelated directories.

2. Automated Article Submission
Using software or a service that sends your article out to be published on hundreds or thousands of websites is very harmful because excessive duplicate content is penalized by search engines. Instead, submit your article to sites that do not produce excessive copies of your article. EzineArticles is one such example.

3. Anchor Text Spamming
Anchor text is an important factor that tells search engines what that link is pointing to. Avoid using the exact same anchor text on all backlinks you create, as this is considered spam and unnatural by search engines. Instead, vary the wording of anchor text in a natural way.

4. Buying Links
Search engines, especially Google have cracked down on link buying, and heavily penalize websites that are caught doing it. Avoid buying links from websites that directly advertise they are selling links, these places are known by search engines. Instead, be more discreet and under the table if you are buying links, make sure you leave no online tracks and are not obvious.

6. Forum Spamming
Don’t register on forums simply to add links to your website in your signature. This is seen as spam by the forums and you may be kicked out. More importantly, these links do not have much weighting by search engines. If you do use a forum, make sure it is highly relevant to your content, and add value to it with solid posts.

7. Obsessing about Page Rank
Do not use page rank as a deciding factor in whether or not to obtain a link. It is simply one factor affecting your search engine rankings. More important than page rank is the quality, trust, and relevance of the content on the website you are obtaining a link from.

8. Placing Quantity Ahead of Quality
Link building is not only about the number of links to your website you can obtain. The quality of the links is very important. A few quality backlinks are more desirable than hundreds of irrelevant ones.

9. Avoiding NoFollow Backlinks
Never avoid obtaining a backlink to your website because it has the nofollow attribute. What you should be more concerned about is if the website with the backlink is similar and relevant to yours. Would you want to be associated with it? That is the most important question to ask yourself.

10. Using Link Farms
Link farms are groups of websites that link to every other website in the group. While this practice was effective many years ago, it is heavily penalized by search engines today and should be avoided.

Successful link building takes a lot of learning, patience, and practice. Keep up to date on how search engines treat various link building practices, as their algorithms constantly change, requiring you to adapt as well.


Search Engine Optimization (seo)

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Having your website found is the most important aspect of having a business that is advertised through your website. Search engines have revolutionized how we learn, how we collaborate, how we shop, and in general, they are helping billions of people around the world.
When you own a business, especially a small business, you want to be found locally. Local Search is very important. Optimizing the search engine locally is how you will be found. Google, Yahoo, Bing and the other search engines receive well over 10 billion unique searches each month, just in the United States.
40% of those are done for Local intent. On Yahoo alone, 100 million unique visitors per month, search for local interest. Google receives half a billion unique local searches each month.
So when you are developing your website do you know how to perform SEO? Having a professional optimize your website will ensure you that you will be found for the keywords that are being searched, the keywords that your competition is using and to also ensure that you will be found for local searches.
You can shell out thousands of dollars to have your website built, but if the person that is building it does not know how optimize for the search engines, you are throwing your money out the window. Sure you may have a beautiful website, but what good does that do you if you are not being found?
Search Engine Optimization ensures you that your business will be found for all relevant keywords. However, your content is also very important. Keywords will take you to a certain point, but do you have content on your website that relates to these keywords? When you try to build a website yourself, sure there are lots of companies out there that will offer free templates and you just drag and drop your pictures and details. However, are you putting the information in that search engines are looking for?
Search Engines look for information that all relates. So your domain name will relate to your keywords, your keywords will relate to your content, your content will relate to the keywords and domain name and so forth. Everything has to relate and have an actual direction. If there is no direct to the content, keywords, domain name and so forth, then you will also not be found.
In the past few years, search engines have changed how they rank a website. It is not just by one single thing, it is a lot of data and it all comes back to search engine optimization.
It is very hard to keep up with the changes going on with Google, Yahoo, Bing and other search engines, as it is a constant change. When you have a professional maintain your website, then you can rest assure that you are getting the best possible assistance?
Companies like Bobcat Web Designs, know how to develop content that relates to keywords and your domain. Looking at what your local competition is using, is another aspect of how to perform well through SEO. You are focusing on growing your business. Do you have time to stay up to date with the changes going on with the internet and the search engines? Most people do not. So let a professional maintain your website and you will be able to focus on the clients that begin calling and coming through your door.


SEO Effect of Duplicate Content

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What is duplicate content?

Duplicate content in SEO is actually any web content that is considered to be similar to another site. Search engines have actually implemented new filters specifically to monitor these types of deceitful attempts to improve site’s search engine page rankings. A lot of people think that by creating multiple but similar replicas of their web pages or content, that they will be able to improve their site’s page rankings since they will be able to get multiple listings for their site. Since search engines are now monitoring these types of trickery, sites using duplicate content can actually end up getting banned from search engine indexes instead of improving their ranking.

How do a search engines filter duplicate content?

Search engines filter for duplicate content by using the same means for analysing and indexing page ranking for sites, and that is through the use of crawlers or robots. These robots or crawlers go through different websites and catalogues these sites by reading and saving information to their database. Once this is done, these robots then analyse and compare all the information it has taken from one website to all the others that it has visited by using certain algorithms to determine if the site’s content is relevant, and if it can be considered as a duplicate content or spam.

How to avoid duplicate content?

Although you may not have any intentions to try and deceive search engines to improve your site’s page ranking, your site might still get flagged as having duplicate content. One way that you can avoid this from happening is by checking yourself if there are duplicate contents of your page. Just make sure that you avoid too many similarities with another page’s content for this can still appear as duplicate content to some filters, even if it isn’t considered to be a spam.

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SEO For Riad Guesthouses

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Guesthouses in Morocco do not have it easy. Just when Morocco was preparing for a tourist boom, the financial crisis resulted in a stunning 30% drop in hotel reservations world wide. Now a Moroccan guesthouse is not a typical corporate hotel. Consequently this type of lodging does not have a big potential on the Global Distribution Systems. It often only has between 3 to 9 rooms, so also managing the rooms on the Internet Distribution Systems is a bit problematic. And it definitely does not work through tour operators.

Travel agents world wide literally receive stacks and stacks of brochures as well as marketing emails, so that marketing strategy often results in a very low return on investment. That leaves the direct guesthouse web site as the most important marketing tool. And that means: optimization for the search engines as well as for the online visitor. However, right because of the fact that hopes were so high for Morocco, the number of new riad guesthouses has increased very much over the past years. Creating even more competition for existing riads.

Little wonder then that most probably there is no region or market on earth that is so interested in search engine optimization, as guesthouses in Morocco are.

Whenever I visit Morocco, I see riad owners frantically adding key words.

Often with little results.

Of course everyone wants to target a key word such as riad Marrakech. However, if you know that Google returns almost half a million page when using this key word, you will realize just how many thought and work and time will go into the optimization for this search term. Just adding it will not help at all. You will still be at the bottom of the pile.

At the same time it makes you loose an opportunity to target an other, perhaps better performing search term.

To target riad reservations is already a more realistic goal. There, your competition has been reduced to 60.000 results, and with some work and time, it is realistic to think your website might rank high.

Empathy for the online visitor is also a great asset. Of course you would want to target a key word such as riad medina. Because you are located in a medina, right?

Yes, but… just how many people outside the Arabic or french speaking world know this word? Souk is a word that is known the world over.

Far better it is to make a web page very and utterly relevant for one single key word, than to try to target 10 key words on every page. Because all what the search engines will see is that, in the end, the page is not relevant for any key word. The page just seems to be about a dozen things at the same time… and there fore not highly relevant for a single one of them.

Optimization for the search engines is 99% inspiration, and 1% work. Far better it is to spend one month in thought and reflection before starting, than forever and endlessly trying to run after one technique after the other, without any of them resulting in more visitors.

A good guesthouse is a piece of Art. It is built on history as well as the dreams of the new owner. It is worth the while to be found online.

And so you could see your online strategy. As a piece of art, built on thought and craftsmanship.


SEO Content Creation

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Creating quality content search engines will love is by no means an easy task for some people. Nowadays, we can get access to a great library of graphics, streaming videos to big, sophisticated-looking images. However, for some people, creating SEO-friendly content is a hassle, an ongoing process and a chore. But then again, they don’t have any option but to do it because it is the most common way to make your pages rank in Google.

Be Unique. One important aspect that search engines love is the uniqueness of your website content. Thus, it is suggested to have articles written by a hired writer or someone who got the time to the chore. Sadly, there are many marketers out there who just rewrite the articles of their competitors without thinking about the consequences. Internet surfers and search engines seek out fresh information every day and if you’re able to provide it to them, there is no doubt that you will catch their interest instantly.

Provide valuable content. Most of the articles submitted on directories nowadays may be considered recycled, articles that contain general information about a certain topic that is also available on some other online resources. If you’d like your posts to become the most sought-after articles or if you would like your visitors to distribute your articles to their friends, you have to make sure that those articles are interesting enough to catch the their attention. It must give them an in-depth knowledge intended to highlight your competence as an expert in your niche.

Never apply black hat techniques in SEO. There are many strategies you can implement in order for your articles to become visible and top in search engines. However, it is still necessary to only work with the ones that were accepted by the search engines. Never cheat in order to secure the top rankings. Popular search engines have recently alter their algorithms to determine if online marketers and SEO experts are doing tasks that are forbidden.

Create a readable articles. Creating readable articles will surely help your readers not to stress their eyes in front of computer. This can be achieved with the use of short paragraphs and subheadings. Likewise, using bullet points when needed or by underlining the most significant details in your article will surely help a lot. Executing these tips might consume a lot of your time but you can be assured that your readers will appreciate it.


Strategy For Seo

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When speaking about search engine optimisation strategy it is very important to note and understand that it is a totally moveable feast. As the Internet system as a whole moves incessantly forward and search engines make continuous progress means a need for a ever watchful eye on the changes needed in your SEO strategy. Search engines are improving constantly providing the clients with new rules they are required to obey. Their parameters and algorithms undergo changes and some of them are often invisible on the face of it, they are like secret agents sent to take control of every link and to sort out the sheep from the goats in a very clever and rigorous manner. So if your search engine optimisation was very successful yesterday that doesn’t necessarily mean it is going to give high results today.

If you want to be sure
Let’s look at one tried and tested method that is not only true and functional but also gaining strength. You need good articles, but not just any, they should have relevant content and the latter should contain no less relevant key words in due order and number. So writing articles that answer the purpose of your business and submitting them to necessary article directories is a process that presently succeeds in getting high quality back links. Bear firmly in mind that your contents should be good high quality ones, they have to arouse the reader’s interest in what you write about, so do not deviate from the subject or write off the topic; it will do no good for your business at all. Moreover your literary artworks should be unrivalled and unique. The rule is simple more “secrets” you will share, the more links you will have. Articles are considered to be the most asked-for textual contents in search engine optimisation thus the search engines indexing your web content will push it quickly to the top ranking it highly. So the search engines favouring your UK link popularity development will certainly deliver your interesting information to the reader. As you can see you need back links as they are your promoting agents. However search engines prefer one-way back links far more than those of reciprocal or as they are also known as two- way links. So, as it is obvious for everybody, you should place greater effort in establishing those of the first type.

Calculations to succeed
The moment you submit your articles to the directories, the latter allows you to locate up to 3 anchor texted back links. Not wasting any time you should take the offered advantage and link back to your own website choosing anchor texted keyword phrases for your keywords you have already determined you wish to see ranked in the search engines. As you can see it does not take a rocket scientist to work out that the more relevant content you have the more links you are allowed to promote.

This article furnishes a few explanations providing you only one or two infallible hints and methods to assist your UK SEO; however you and exploit many more tips by searching the Internet and thus improving your situation even further.


Strategy For Seo

10 NEW Blues Lesson Series

When speaking about search engine optimisation strategy it is very important to note and understand that it is a totally moveable feast. As the Internet system as a whole moves incessantly forward and search engines make continuous progress means a need for a ever watchful eye on the changes needed in your SEO strategy. Search engines are improving constantly providing the clients with new rules they are required to obey. Their parameters and algorithms undergo changes and some of them are often invisible on the face of it, they are like secret agents sent to take control of every link and to sort out the sheep from the goats in a very clever and rigorous manner. So if your search engine optimisation was very successful yesterday that doesn’t necessarily mean it is going to give high results today.

If you want to be sure
Let’s look at one tried and tested method that is not only true and functional but also gaining strength. You need good articles, but not just any, they should have relevant content and the latter should contain no less relevant key words in due order and number. So writing articles that answer the purpose of your business and submitting them to necessary article directories is a process that presently succeeds in getting high quality back links. Bear firmly in mind that your contents should be good high quality ones, they have to arouse the reader’s interest in what you write about, so do not deviate from the subject or write off the topic; it will do no good for your business at all. Moreover your literary artworks should be unrivalled and unique. The rule is simple more “secrets” you will share, the more links you will have. Articles are considered to be the most asked-for textual contents in search engine optimisation thus the search engines indexing your web content will push it quickly to the top ranking it highly. So the search engines favouring your UK link popularity development will certainly deliver your interesting information to the reader. As you can see you need back links as they are your promoting agents. However search engines prefer one-way back links far more than those of reciprocal or as they are also known as two- way links. So, as it is obvious for everybody, you should place greater effort in establishing those of the first type.

Calculations to succeed
The moment you submit your articles to the directories, the latter allows you to locate up to 3 anchor texted back links. Not wasting any time you should take the offered advantage and link back to your own website choosing anchor texted keyword phrases for your keywords you have already determined you wish to see ranked in the search engines. As you can see it does not take a rocket scientist to work out that the more relevant content you have the more links you are allowed to promote.

This article furnishes a few explanations providing you only one or two infallible hints and methods to assist your UK SEO; however you and exploit many more tips by searching the Internet and thus improving your situation even further.