SEO. Everybody wants to get good at it. Nobody can stop wishing to know more of it. No matter how optimized your site is for the search engines, you need to keep innovating and finding new ways to dominate the rankings. You can always pay for your traffic, but that doesn’t mean you should give up on your organic efforts. There are thousands of people who make a lot of money by owning well-optimized websites, and they are not doing anything magical.
To have a well-optimized website for Google, you need to pay attention to on-page and off-page factors. By adopting a multi-faceted strategy, you can reduce your risks and give yourself a better chance to rank well on top search services.
There is no SEO magic bullet. It takes a lot of hard work and a real strategy to succeed. The above steps should be the basic part of your overall strategy, and they put you on the right track, but they shouldn’t be all you focus on.