SEO Kept Simple

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SEO is another term for search engine optimization. Both refer to a practice of associating words and terms with particular results’ pages on engines such as Google, MSN, Bing, and Yahoo.

While many elements are associated to SEO, constructing and implementing content related to words and terms is one of the core practices. Search engine optimization is beneficial to all, yet understood on varying levels. Sometimes, it is best to keep things simple.

How does content influence SEO?

Search engines issue fresh, consistent, and celebrated content in reference to particular searched words and phrases. This means, it is to each Web site’s benefit to construct content associated with services and products. Think of content like a salesperson; the search engines link Web browsers to results’ page that act as the best, virtual salesperson.

How should content be organized?

As mentioned, many elements are associated with exercising SEO, but there are a few, simple things to consider:

– Write towards a target audience. Each product and service has a “target audience,” and it is the job of a site to discover what words and phrases that population uses. Many free and paid-service “keyword search tools” are offered online to assist writers.

– SEO does not always celebrate creativity. It is best to use key words and phrases in titles, sub-titles, and headings rather than attempt to implement puns, humor, etc.

– Organize the content with spacing, as well as succinct titles and headings to facilitate reader comprehension.

– Supplement information via other sources. Provide hyperlinks to other informative entities. This is beneficial to search engine optimization as well as an added tool to readers.

– Content implementation is a continuous process. Constructing a few articles and expecting any search engine benefits is nonsensical. Write often and on topic.

– Again, many elements are associated with search engine optimization. Some “professionals” may mention ways to “manipulate” the engines via content organization. That is both unethical and a fallacy. The best way to ensure great search engine results is through consistent, on-topic content implementation.


Seo news

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Got a new mobile app that needs marketing? I wish I could say there’s an app for that, but for in-house search engine marketing managers, marketing a new mobile app involves a lot of the same elbow grease and detailed, tactical campaign work as a search engine marketing campaign.

 

The App’s (Finally) Approved

After a lengthy wait, your company’s iPhone, iPad or Android app is approved for download. Hurrah! Hopefully the development team built in great keywords to the app name and description to give the best advantage possible for being found in app store searches, so it’s time to move onto promoting the app outside the app stores.

 

Coordination is key to app promoting success. The more downloads generated in a short period of time, the better the app store ranking for Gabblet. Launching PR, main website and email promotion, and paid campaigns in as coordinated an effort as possible will help drive a burst of interest and hopefully downloads.

 

Any in-house search engine marketer can easily create an AdWords or AdCenter campaign promoting the app. For the best ROI and quality score, targeting keywords specific to the app (versus apps generally) makes the most sense.

 

For example, buying keywords for “iPhone apps” will generate lots of impressions, but a likely low CTR, quality score and download return (particularly if the app isn’t free).

 

But more targeted keywords, for example, “iPhone currency converter app” make perfect sense to purchase. Needless to say, it makes sense to run this campaign targeted to mobile devices, but you may also want to target desktops and laptops in a separate campaign as people may browse for apps via their computers.

 

Another good tactic is to create a Facebook ad campaign and target profiles interested in the app’s subject area (e.g., fantasy baseball) as well as profiles interested in mobile apps and technologies (e.g., iPhone apps, Android phones).

 

Tactics To Drive Efficient Paid Downloads

Once all the traditional marketing channels in-house search engine marketers are experienced running are covered, it’s time to look at mobile specific channels.

 

The most common tactic is to run paid marketing campaigns on a relatively low cost CPC basis with specialized mobile advertising networks like AdMob (Google owned) and iAd (Apple owned). These networks serve mobile banner and in-app advertising targeted to geographic and device specific audiences.

 

Both platforms support reporting on downloads to help refine campaigns and budgets, and account managers can refine matching placements once sufficient data is collected. Additionally, Google AdWords offers in-app advertising as well, with the ability to target placements in particular apps that are a good target audience fit.

 

Budget Not A Factor? Splurge On Pricier Placements

If the sky’s the limit in terms of app marketing spend, there’s plenty of pricier options for promotion. Mobile YouTube takeovers are available from Google, a great way to capture a broad mobile audience. Video ads (at a pricier CPC) are also available from AdMob.

 

Engaging in print advertising, or leveraging an ongoing print campaign to include a barcode or QR code to scan with a mobile phone to link to download the app is a great offline channel tactic. Contacting Apple for in-store app demo events is another offline strategy to generate buzz and interest.

 

Success Metrics

The primary goal of any campaign is to drive downloads, especially in an effort to enhance app store rankings. For paid apps, additional metrics around revenue, cost per download and ROI are immediately relevant.

 

For free apps, cost per download is a good metric to measure, but can be hard to pinpoint an appropriate value. Many free apps have downstream revenue associated with them for transactions or advertising revenue, that can also be measured.

 


[WATCH]: GigaOM Structure Data 2013 Presentation – Presentation from Numenta (Grok) CEO

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GigaOM Structure Data 2013 Presentation – Presentation from Numenta (Grok) CEO
Grok brings together Numenta’s trailblazing R&D in biologically inspired machine intelligence software with a highly scalable infrastructure for acting on fast data. The Grok platform ingests data streams and creates actionable predictions in real time. Grok’s automated modeling and continuous learning capability makes it uniquely suited for fast data.

“Machine generated streaming data is exploding. It has a short half-life and is constantly changing,” said Branitzky. “To date, the focus in the area of Big Data has been on machines to store and process data, with a short supply of data scientists to analyze and act on it. To best leverage fast data, we believe you must have systems that model and learn from data automatically and use the results to drive automated actions. That’s what Grok was designed to do.”

“The GigaOM editorial team hand picked four companies and speakers who embody great ideas that are shaping our industry for the Big Ideas session, and our editors are excited to have Numenta as one,” said Surj Patel, GigaOM’s Vice President for Events.

Four SEO mistakes

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You think of Google whenever you want to promote your business and this is certainly the best source to run your business. You spend a large amount of money to optimize your website but why? Just because you want it to get noticed by the search engines. If you get higher search engine rankings, then your traffic will also increase and so will your sales. Can you imagine what can happen if your website is banned by Google? Every single SEO effort made by you will go waste and you will also see a drastic drop in the search engine rankings page. Then all the sales and the leads generated by the searchers will go to a trash and it will be like a situation which is the first stage of website development and promotion. Your main aim is to focus on search engine optimization so that the visibility of your website is enhanced and it will also help you promote the website in the best possible manner. If you do not want to get banned, then know all the things which Google does not like.

Do you know what the main goal of Google is? It is simple because Google works with one single principle of providing most relevant search results to its users. Whenever you search for something, Google makes sure that the person gets what he or she is looking for. So whenever you optimize your website, keep this simple thing in your mind so that you do not get penalized. Want better ranks? Avoid the following mistakes.

* The links to your website are viewed as the voted by the Google team so the more number of links you have, better raking your website will get. You have to be careful with buying and selling of links because a loss of one link can bring you down in the rank table.

* If you are getting a lot of links from the spammers, then be carful because Google might consider you the same. So, focus on getting better links for one single reason that you do not come under the Google’s scan.

* Do not follow an aggressive approach while getting links to your website. Let them come their natural otherwise you might get in Google’s hit list as they might suspect something fishy about this.

* If you are stuffing your content with the keywords, then you are putting your website in trouble as it can get penalized by Google. Make sure that the incorporated keywords look natural in the content and for this revise your content.


Strategy For Seo

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When speaking about search engine optimisation strategy it is very important to note and understand that it is a totally moveable feast. As the Internet system as a whole moves incessantly forward and search engines make continuous progress means a need for a ever watchful eye on the changes needed in your SEO strategy. Search engines are improving constantly providing the clients with new rules they are required to obey. Their parameters and algorithms undergo changes and some of them are often invisible on the face of it, they are like secret agents sent to take control of every link and to sort out the sheep from the goats in a very clever and rigorous manner. So if your search engine optimisation was very successful yesterday that doesn’t necessarily mean it is going to give high results today.

If you want to be sure
Let’s look at one tried and tested method that is not only true and functional but also gaining strength. You need good articles, but not just any, they should have relevant content and the latter should contain no less relevant key words in due order and number. So writing articles that answer the purpose of your business and submitting them to necessary article directories is a process that presently succeeds in getting high quality back links. Bear firmly in mind that your contents should be good high quality ones, they have to arouse the reader’s interest in what you write about, so do not deviate from the subject or write off the topic; it will do no good for your business at all. Moreover your literary artworks should be unrivalled and unique. The rule is simple more “secrets” you will share, the more links you will have. Articles are considered to be the most asked-for textual contents in search engine optimisation thus the search engines indexing your web content will push it quickly to the top ranking it highly. So the search engines favouring your UK link popularity development will certainly deliver your interesting information to the reader. As you can see you need back links as they are your promoting agents. However search engines prefer one-way back links far more than those of reciprocal or as they are also known as two- way links. So, as it is obvious for everybody, you should place greater effort in establishing those of the first type.

Calculations to succeed
The moment you submit your articles to the directories, the latter allows you to locate up to 3 anchor texted back links. Not wasting any time you should take the offered advantage and link back to your own website choosing anchor texted keyword phrases for your keywords you have already determined you wish to see ranked in the search engines. As you can see it does not take a rocket scientist to work out that the more relevant content you have the more links you are allowed to promote.

This article furnishes a few explanations providing you only one or two infallible hints and methods to assist your UK SEO; however you and exploit many more tips by searching the Internet and thus improving your situation even further.


Importance of SEO

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Creating a well designed and cool looking website won’t help you fetch the traffic on

the website. Basic Intension behind creating a website is to get the customers to find

you on search engines or direct URLs. Every business is competitive and to stand still

and/or grow the business with the help of internet world, one needs to make it visible

to the consumers/clients. This is where the major search engines come into picture. Any

consumer/client will look for the required query on search engines and the looks for few

options and the one that catches their eyes would get the chance. In realistic world

anyone would look for first few pages of search engine to look for what they are looking

for, and this is where Search Engine Optimization helps. Search Engine Optimization is a

combination of techniques which would get the website on the higher rankings and would

make it look on top positions.

When I say Techniques they are not black magic; they understanding the algorithms and

optimizing the website in such a way that the search engine algorithms would come across

it very often. It is a technique to make other related website give you a push (called

backlinks) to make you go on higher rankings. This can be achieved by creating directory

listings, make the website searchable, posting articles and blogs and put links on those

articles which eventually will redirect the traffic to your website. Also, the age of

the domain, average time spent on the website matters. Also, there is a term called

metadata which can be used in the website code itself to provide some of the keywords

which can be useful to build a successful SEO process. Search Engine Optimization

doesn’t happen overnight, it takes few weeks to several months, depending upon the

audience the website is targeting.

Once the Website has been completed with the SEO, one achieves half the battle. It is

 

not yet the complete solution. The website needs to be continuously updated and added on

 

the directories. Also, continuous addition of back links, reciprocal links would have to

 

be done in order to keep it on the higher rankings and keep the traffic on the website

 

stable. Statistically, Search Engine Optimization drastically changes the traffic on the

 

website, and gives more benefit to the business as traffic is proportional to the number

 

of clients, who have considered you for their query, after that it will just matter how

 

better is your website and how is every product or service is presented.