CMS and SEO

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CMS makes life easier

It is true that a CMS can make life easier for the web designer who can hand over the deliverable to the customer in the knowledge that the customer has got everything they need to update the website themselves.  A CMS is a tool that allows the non-technical website owner to update his or her own website using a WYSIWYG (What You See Is What You Get) editor. A CMS works by allowing the end user to alter text, images, hyperlinks, etc. in a way that is familiar to them because they are used to using Microsoft Word for example.  Though CMS’s do exist that can be search engine friendly, many CMS users fail to use them properly. For example, missing out a TITLE tag when a description has already been added is common with non-technical users. This is because they do not see the point of or do not like to add the same information twice even though it is being added in different places. This, however, can adversely affect search engine optimisation (SEO).

Training makes life easier

If the CMS is capable of creating search engine friendly webpages then the user should be trained properly. This will decrease the need for support calls and ultimately make the customer happy and more likely to provide you with repeat business.  CMS training is usually best provided over a couple of sessions so long as the client’s budget permits it.  It training cannot be catered for in the budget then a detailed and thorough userguide should be provided to the customer at the very least. The customer will then go on to learn by trial and error. You might still get the odd support call but, as long as the website CMS works properly, the customer should be able to add content to webpages using the CMS in a SEO friendly way.


[WATCH]: Ires Alliston

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Ires Alliston
Hi, my name is Ires Alliston. I am the CEO and Founder of the Alliston Group, a digital marketing agency. We empower business owners and entrepreneurs to create even more success with their business. So for the past few years, we work with thought leaders, business owners and entrepreneurs helping them consistently increase their profits and revenues.

I also became a Certified Coach, Speaker and Trainer with the Les Brown Maximum Achievement Team teaching and training entrepreneurs, professional business executives and corporations. I do this by providing workshops, seminars, webinars and live events with various topics such as Goal Setting for Champions, Leadership for the 21st Century, Coaching For Success, just to name a few!

For some of you know who may not know about Les Brown. He is known as one of the greatest, top motivational speaker in the world. He’s sought after in business and professional circles for Fortune 500 CEOs, small business owners, and even non-profit organizations, a community leaders and experts. He’s heart to heart talk, passion and energy, motivated and captivated thousands of audiences for many decades.

It’s actually an honor of mine to be part of the Les Brown Maximum Achievement Team. I have been personally coached and trained by Les Brown himself, as well as his family and the Faculty at the Institute….the Les Brown Institute.

One of my goals is to help others create even more greatness – to find greatness within them. Also create even more success and have greater impact within them, personally and professionally.

As Les Brown is committed to motivating and training today’s generation, to be achievers and leaders, I am also passionate about doing the same.

You see we only have today, the present…right here, right now to make a difference as we know tomorrow is not guaranteed.

So if you’re ready to take that massive action, I encourage you to reach out to me and together, let’s find your greatness within you.

Let’s talk soon!

Ires Alliston
www.iresalliston.com
www.allistongroup.com
Info@allistongroup.com
1-888-978-3258

Formula of SEO Success

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What does it copywriting really mean? Copywriting is of course a world of words. Advertising copy is a strong promotional tool aimed at target audience. Copywriting as a product must be easily indexed by search engines and thus promoted on the first internet search pages. At first thought you would think it was a really simple thing to do and so achieve. Those who do not know all the peculiarities of copywriting process will consider it uncomplicated. However those in the know realize otherwise. It is a very specific area of creation and needs knowledge, experience, intuition as well as endless portions of luck. Search engine optimisation is a good arrangement of keywords’ expressions, headings and tags.

You have to understand that unique and original contents provides high ranking to your site. Of course, you have to fill it with the necessary and relevant keywords, but try not to overdo it. Do not use already exciting content, do not copy any information from internet- as this will be noticed and thus will be useless, incurring a loss of time, energy and resource. Copied information does not bring any but bad luck to the site. Here we set out how the whole process of performing the perfect copywriting actually works. We would like to present to you the five most fundamental components that make up a successful formula for good SEO.

1. The first important rule is simplicity. All keywords or key phrases must be easily indexed by the search engines. When you write content for the web page or an article, follow this idea and the general topic of your piece should be relative of information, on the way filling it with the normal amount of needed key wording. Usually, there are about 2 or 3 keywords in a general good sized paragraph.

2. The second thing we must draw the copywriter attention to is his or her audience. Before starting to write, think about the people you are addressing to; their interests, age, social position, preferences etc. In meeting visitors’ requirement you will drive right into the centre point thus creating good copy. The written material must catch the readers’ curiosity and penetrating and stir their thinking.

3. The third thing, but actually it could also be the first thing, you must think on the headline. You have only 20 seconds to capture the attention of the reader or risk losing them. It is this time when the visitor considers to either go on further into the site or to leave. Thus the headline plays a very important leading role in SEO. If you make bold headlines in tags, then they will look very appealing for search engines.

4. All desired keywords must be distributed logically, obviously and naturally through the all pages of the site. Focusing on keywords, you have to balance between them and the content of the page.

5. The final thing is the word count. It should be in the region of 250 words per each page. Also it must contain substantial and understandable message for the users. In other words, your text must be a qualitative piece.


SEO Kept Simple

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SEO is another term for search engine optimization. Both refer to a practice of associating words and terms with particular results’ pages on engines such as Google, MSN, Bing, and Yahoo.

While many elements are associated to SEO, constructing and implementing content related to words and terms is one of the core practices. Search engine optimization is beneficial to all, yet understood on varying levels. Sometimes, it is best to keep things simple.

How does content influence SEO?

Search engines issue fresh, consistent, and celebrated content in reference to particular searched words and phrases. This means, it is to each Web site’s benefit to construct content associated with services and products. Think of content like a salesperson; the search engines link Web browsers to results’ page that act as the best, virtual salesperson.

How should content be organized?

As mentioned, many elements are associated with exercising SEO, but there are a few, simple things to consider:

– Write towards a target audience. Each product and service has a “target audience,” and it is the job of a site to discover what words and phrases that population uses. Many free and paid-service “keyword search tools” are offered online to assist writers.

– SEO does not always celebrate creativity. It is best to use key words and phrases in titles, sub-titles, and headings rather than attempt to implement puns, humor, etc.

– Organize the content with spacing, as well as succinct titles and headings to facilitate reader comprehension.

– Supplement information via other sources. Provide hyperlinks to other informative entities. This is beneficial to search engine optimization as well as an added tool to readers.

– Content implementation is a continuous process. Constructing a few articles and expecting any search engine benefits is nonsensical. Write often and on topic.

– Again, many elements are associated with search engine optimization. Some “professionals” may mention ways to “manipulate” the engines via content organization. That is both unethical and a fallacy. The best way to ensure great search engine results is through consistent, on-topic content implementation.


Seo news

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Got a new mobile app that needs marketing? I wish I could say there’s an app for that, but for in-house search engine marketing managers, marketing a new mobile app involves a lot of the same elbow grease and detailed, tactical campaign work as a search engine marketing campaign.

 

The App’s (Finally) Approved

After a lengthy wait, your company’s iPhone, iPad or Android app is approved for download. Hurrah! Hopefully the development team built in great keywords to the app name and description to give the best advantage possible for being found in app store searches, so it’s time to move onto promoting the app outside the app stores.

 

Coordination is key to app promoting success. The more downloads generated in a short period of time, the better the app store ranking for Gabblet. Launching PR, main website and email promotion, and paid campaigns in as coordinated an effort as possible will help drive a burst of interest and hopefully downloads.

 

Any in-house search engine marketer can easily create an AdWords or AdCenter campaign promoting the app. For the best ROI and quality score, targeting keywords specific to the app (versus apps generally) makes the most sense.

 

For example, buying keywords for “iPhone apps” will generate lots of impressions, but a likely low CTR, quality score and download return (particularly if the app isn’t free).

 

But more targeted keywords, for example, “iPhone currency converter app” make perfect sense to purchase. Needless to say, it makes sense to run this campaign targeted to mobile devices, but you may also want to target desktops and laptops in a separate campaign as people may browse for apps via their computers.

 

Another good tactic is to create a Facebook ad campaign and target profiles interested in the app’s subject area (e.g., fantasy baseball) as well as profiles interested in mobile apps and technologies (e.g., iPhone apps, Android phones).

 

Tactics To Drive Efficient Paid Downloads

Once all the traditional marketing channels in-house search engine marketers are experienced running are covered, it’s time to look at mobile specific channels.

 

The most common tactic is to run paid marketing campaigns on a relatively low cost CPC basis with specialized mobile advertising networks like AdMob (Google owned) and iAd (Apple owned). These networks serve mobile banner and in-app advertising targeted to geographic and device specific audiences.

 

Both platforms support reporting on downloads to help refine campaigns and budgets, and account managers can refine matching placements once sufficient data is collected. Additionally, Google AdWords offers in-app advertising as well, with the ability to target placements in particular apps that are a good target audience fit.

 

Budget Not A Factor? Splurge On Pricier Placements

If the sky’s the limit in terms of app marketing spend, there’s plenty of pricier options for promotion. Mobile YouTube takeovers are available from Google, a great way to capture a broad mobile audience. Video ads (at a pricier CPC) are also available from AdMob.

 

Engaging in print advertising, or leveraging an ongoing print campaign to include a barcode or QR code to scan with a mobile phone to link to download the app is a great offline channel tactic. Contacting Apple for in-store app demo events is another offline strategy to generate buzz and interest.

 

Success Metrics

The primary goal of any campaign is to drive downloads, especially in an effort to enhance app store rankings. For paid apps, additional metrics around revenue, cost per download and ROI are immediately relevant.

 

For free apps, cost per download is a good metric to measure, but can be hard to pinpoint an appropriate value. Many free apps have downstream revenue associated with them for transactions or advertising revenue, that can also be measured.

 


[WATCH]: GigaOM Structure Data 2013 Presentation – Presentation from Numenta (Grok) CEO

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GigaOM Structure Data 2013 Presentation – Presentation from Numenta (Grok) CEO
Grok brings together Numenta’s trailblazing R&D in biologically inspired machine intelligence software with a highly scalable infrastructure for acting on fast data. The Grok platform ingests data streams and creates actionable predictions in real time. Grok’s automated modeling and continuous learning capability makes it uniquely suited for fast data.

“Machine generated streaming data is exploding. It has a short half-life and is constantly changing,” said Branitzky. “To date, the focus in the area of Big Data has been on machines to store and process data, with a short supply of data scientists to analyze and act on it. To best leverage fast data, we believe you must have systems that model and learn from data automatically and use the results to drive automated actions. That’s what Grok was designed to do.”

“The GigaOM editorial team hand picked four companies and speakers who embody great ideas that are shaping our industry for the Big Ideas session, and our editors are excited to have Numenta as one,” said Surj Patel, GigaOM’s Vice President for Events.