The Basics of Link Building for SEO

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Linking is a key ingredient to search engine ranking. In fact, it is possibly the key ingredient. While the exact algorithms and formulas for the most popular search engines like Google and Bing remain a mystery, the basic components are understood. The quality of inbound links a website has is directly proportional to its search engine ranking.

So what are inbound links? Inbound links are any instance where a website on a different domain links to one of your webpages. Does your business or organization have a listing on Wikipedia or Yelp? If so, then there is probably a link from that listing to your website (probably to your homepage). This is an inbound link.

Quantity of Links –

The more inbound links a website has, the more important the search engines deem it to be. This is because, in the search engine’s point of view, links mean popularity. And popular websites are what the search engine assumes that people want to visit when performing a search. The more important or popular the search engine deems a website to be, the more likely the search engine will serve that website up as a result for related searches. The websites deemed most important will earn the highest page one search results.

Quality of Links –

Of course, quantity is not everything with link building. Just as important as the number of inbound links your website has is the quality of these links. For example, earning a link from a large, well respected website like Wikipedia might have as big an impact on your search engine ranking as earning 100 links from small, relatively unknown blogs.

Earning links from these large websites is not particularly easy, which is why a diversified link building strategy is a key component to any search engine optimization efforts. Targeting a large number of smaller linking opportunities and a few “heavy hitters” will typically produce the best results.

Whether targeting a large, well known website or a niche industry blog, relevance is always important with link building. Having a link from a large, national retailer is great for a business selling products carried in that retailer’s stores, but it’s probably not a great fit for a company in the B2B information technology industry.

METHOD:

The term “link building” refers to the process of increasing the number of inbound links to a particular domain or website.

There are literally hundreds of different methods that can be used to increase the number of inbound links to a website. Some of these methods produce results relatively quickly while others can take months to develop. Additionally, some methods for link building are considered unethical and can lead to a search engine blacklisting a website.

Below are some of the link building methods that can be used to optimize a client’s search engine rankings. These are well established, ethical methods to earn inbound links that have been proven to have a dramatic effect on search engine rankings. Because every business and organization is different, the best link building strategy will always depend on a number of different circumstances. The methods listed below are just a sample of some of the more common link building methods.

Blog Submissions –

Blog submissions are one of the fastest and easiest ways to earn inbound links. There are millions of blogs on the Internet, most of which cater to a particular industry or topic. This is significant because earning relevant links is so important. This is particularly a good strategy for new or young websites.

Social Bookmarking –

Social bookmarking is the process by which people can bookmark, share and even vote on Internet content. Websites such as Digg and StumbleUpon allow users to browse countless press releases, news stories, blog posts and other pieces of content. Visitors to these social bookmarking sites can show their interest in a particular piece of content by voting on it. The most popular content is displayed on the front page of these social bookmarking sites, which can generate substantial web traffic. However, every piece of content that is “bookmarked” receives a link – regardless of popularity.

Directory Submissions: General and Niche –

General Directories

Directories are large websites which catalogue and organize other webpages. For example, Yahoo! got its start as a general directory. Today, DMOZ is the most significant and respected general directory.

Niche Directories

These directories are much more specific than general directories, catering to a particular industry or topic. There are niche directories for almost any business or organization, from wholesale foodstuffs to non-profit healthcare.

Although directories have fallen slightly in popularity as more Internet users rely on search for content, the search engines themselves view these directories as valuable and important. Thus, a link from a directory is given a good deal of credibility by search engines.


Most Reliable & Trustworthy SEO Company

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With the increasing trend in buying products through online, brought profit to the business – seo industry & e-commerce. With extensive use of internet, seo Indian company has seen recent change when other business sector started to promote their product and creating their effective online presence. This brings advantage to the company and a sharp increase can be seen in demand of seo companies in India.

It’s a difficult process of finding out most reliable seo company in India. Now – a days seo company involve fairly young and highly professional whose skill help in generating traffic on websites, and return of heavy revenue. In order to come first in page ranking, seo strive hard to bring success to business. Hire a best seo company which can provide reliable seo services with in the budget.

Traffic on websites means turning of potential customers and increasing the prospects for business. It takes years to get mastery on concepts and as time passes by seo industry are gaining momentums in competitive market. Marketing tactics are completely changing, people are promoting their products through online and to achieve maximum benefits, seo are the most ultimate source in order to provide high quality of traffic.

There are few best reason why to go for reliable and affordable seo company – internet is best medium to market your product and gather all information. It helps to reach those clients also which remain untouched. Better traffic involves improve return of investment. They help in face lift of website by recreating and redesign, and make information very attractive in order to capture more and more client.

Internet is a primary tool to increase connectivity among people which is extremely powerful through social networking sites. Link building helps to increase traffic on websites. They must have keyword researcher whose task is very tough. When you want long term high quality of traffic with good prospects in business, reliable seo company are experienced to more standard techniques which helps them to build productive search engines that helps to increase rankings, their well planned techniques for campaign increase the targeted visitors.

So when you are hiring reliable seo company and hiring their services, keep few points in mind while employing techniques and methods from seo india company and they provide best results when you pay them for their hard work and ready to avail the services which satisfy you totally.

 


[WATCH]: Pensar & Employment Office

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Pensar & Employment Office
“Without the right people, we can’t truly deliver for our customers.”

Pensar started out in a spare bedroom and has grown into a multi-million dollar Construction Group. CEO, Karl Yunker, says it comes down to attracting and nurturing the best people.

“There are very few ways to differentiate the end product but what we can change is the customer’s experience. And the only way we can do that is through our people. Having Employment Office embedded in the organisation really helps.”

Seo services in ecommerce solution

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Higher traffic always results more conversions, which helps to increase business sales. After selecting the type of the website, utilizing specific seo service strategies will bring more benefits of for the business online. Seo services have both off-page seo services and on-page seo services, which help the business website to create better web promotion. Here for ecommerce solution based website, we are utilizing on-page seo services.

Let’s get down to business and outline some relevant ingredients for our ecommerce SEO recipe.

Appropriate ecommerce software

Whenever you are planning for ecommerce based website, then ensure about the related used software and CMS applications. For better designing and technical functions you can find expensive as well as licensed base online store up applications. If you are searching for simple online store with limited number of products then Word press and Drupal CMS are best installations for ecommerce solution.

Improve page loading speed

Page uploading speed is an important criterion in Google algorithm. Sometimes it becomes very difficult to load the images due to slow network speed. There are several tips to improve your page uploading speed.

Try to compress your image files before loading it into web server.

Optimize your website images before uploading them into web server.

Use Photo shop to save images or even do resize them before uploading them in the website.

For hosting the external files use content delivery networks on external domains of your server. It will help to load faster.

Effective internal link network

When you are using java script menu try to use submenu links on the category list.

Give good navigational points instead of creating number of pages.

Use home page properly for better linking to product categories.

If you want to maintain privacy policy then use no follow links, so that your pages won’t carry any conversational values.

Give internal cross linking on your PDP files.

Seo friendly implementations

Implement targeted keywords in Meta tags, title tags for every category and product pages.

Use short title tags for product pages.

When you are using your image files in the website, use relevant keywords for better seo services at image descriptions and product description.

Fresh and unique contents

Prepare fresh contents of your own, either higher professional content writers or do it yourself but don’t copy form other website contents. Do research for density based keywords to implement in your contents. With whom you are competing in online business, do research and observe their presentation skills. So that you can get idea how to make different yet unique concept of website presentation with ecommerce solution. Allow visitors to do commenting for your blogs and articles.

Nowadays social medias are turning as the best internet marketing resources for gathering more traffic. Give your links to social media sites, which will provide good search engine ranks. Do add share button of different social medias for better integration. By utilizing RSS feeds you can get good rankings for your PDP files and it will also increase the high click through rates.

These are few seo service tips for ecommerce solution based website. Take the help of seo services for better web presentation of your business.


Vital role played by SEO in Internet Marketing

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What do you do when you want to buy a mobile or any other thing of your need and also when you want to know anything about any available services or products of a company? Certainly you turn towards your computer which has an internet connection and which is the only instant helper of yours to give you the information which you require. It won’t be an exaggeration to say that with the changing time, Internet has become an integral part of almost everybody’s life because of reliable services and convenience it offers to people. We have become slaves of it and somewhere we find ourselves very dependent on it for every type of information. Whatever be the age group, no one is unfriendly from its usage.

Not only internet connects us globally but has proved a great source of marketing. There are over one billion internet surfers around the world and most of them use the web not only to surf but to shop online. Hence Internet has become now an enormous marketplace. Though Internet has transformed the life of each one of us but business entities have been seen taking its advantage rather at a big scale. They have started doing e-commerce i.e. buying and selling of products or services with the medium of electronic devices such as internet and other computer networks. The process of using the internet for the purpose of marketing and advertisement is called Internet Marketing.

It plays is an important role in e-commerce as through it a business can promote itself among the target customers. Instead of going to retail outlets, people like to shop everything of their need sitting conveniently at their home. This is the reason that made organizations to rise up and meet the needs of potential customers online. And marketing over the internet really has proved a boon for them as with its various strategies business can flourish at a wider scale.

How Internet Marketing works:- There are various ways with the help of which an organization becomes no-1 in the world of high competition such as search engine optimization, Pay per Click, Link Building, Social Media Marketing etc. Internet Marketing Companies help you to boost up your business over the internet. What these companies do for you is offer you best internet solutions in order to increase the list of visitors for your website. The more people will visit to your website, the more they will get aware about your services and products and subsequently the more would be the chances of conversion of leads.

So there are no reasons to struggle to find customers, avail the esteemed services of Internet Marketing Companies to enhance your sale and to become a brand over the web world with the help of Internet marketing, SEO and other useful techniques of promotion.

SEO in Internet Marketing is the best and economical means of getting top ranking sin search engine and these days, every business organization is making it use to be profitable online.


Importance of SEO for Ecommerce Websites

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SEO for an Ecommerce website is very important, as your online business and its growth depends on it. First of all your ecommerce website should be fully optimized in such a way that it could easily crawled and indexed by search engines. Not only this, from users points of view it should also be well maintained and presented. Your message of selling products or services should be fully understandable by the customers. For this correct placement of images, navigation bar and contact form plays a very important role.

When it comes to search engine optimization of ecommerce websites, then there are many points which needs to be taken care. As we all know that with the rapid growth of internet, buying online has become very popular and also easy for the customers. And with this demand of ecommerce website development has also increased with a fast rate. Now when there are number shopping cart solutions are available, it gets difficult for the customer to choose one. But when they search for specific products and services over Google or any other search engine they prefer to the top results. So, it is very important for your ecommerce store to come up in the top 10 results of search queries. But it is not very easy to come up in the top 10 on some of the very competitive keywords, specially when you have a new domain and website.

The only aim of an ecommerce website is to get high traffic in the form of visitors and those visitors should be potential visitors for your website, which could be easily converted into customers. The best source to get potential customers is search engines. When a visitor comes to your website through any search engine, then it is very much obvious that he is looking for a particular service or product for which he has searched over the search engine. In this case it gets very easy to convert your search engine visitors into customers.

Now when you are looking for search engine visitors, make your ecommerce web design fully seo friendly. For this you need to follow:

-Use of targeted keywords in title and meta tags
-Keyword rich H1 and target the key phrases in h2 and h3 tags
-Unique product description for all your products
-Unique and quality content giving your products and services details
-Internal linking for all product pages
-SEO friendly urls for all the web pages
-Image and Hyperlink optimization of whole website
-Choosing best Ecommerce platform with SEO features

PixelCrayons India is a web design delhi company, provides ecommerce solutions, custom web development and business website design services.