BDA Advises CDx Diagnostics on Majority Recapitalization by Galen Partners: SEO

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New York, NY, July 13, 2017 BDA Partners is pleased to announce that its client, CDx Diagnostics, has completed a majority recapitalization by Galen Partners, a healthcare-focused growth equity investment firm. CDx is an innovative cancer diagnostics company with a specific focus on detecting the precancerous precursors of esophageal and oral cancer. Terms of the transaction have not been disclosed.

BDA acted as exclusive financial advisor to CDx.

CDx applies neural-network-based three-dimensional microscopy to find dangerous abnormal cells before they can develop into an invasive cancer. The Company’s unique WATS3D technology is four times more effective than the current standard of care at detecting the most dangerous form of esophageal pre-cancer. Galen is naming Tom Bologna as CDx’s Chairman and industry veteran Jim Hutchinson as President / COO to complement CDx’s existing management team with a proven anatomic pathology operator.

Mark Rutenberg, CDx’s Founder and CEO stated, “We’re proud of CDx’s history of creating a unique synthesis of computer science, molecular biology, and pathology to provide clinically proven, breakthrough diagnostic tools that have already prevented over 5,000 typically fatal cancers. All of our tests are immediately available to clinicians, require only a few minutes of practice time, are highly cost effective, widely reimbursed, and, most importantly, address a recognized critical gap in the current diagnostic standard of care that results in thousands of otherwise unnecessary cancer deaths each year. I’m confident that with the support and guidance of Galen Partners, we will now accelerate our rapid growth in revenue, profitability, and clinical acceptance. More importantly, we will be able to advance our progress in making oral, throat, and esophageal cancer diseases of the past.”

David Jahns, Managing Director, Galen Partners, said, “We’re excited to back CDx’s proprietary computer-assisted cancer detection platform. CDx is a perfect fit for Galen’s strategy of investing in companies that create value in healthcare. Esophageal cancer is the most rapidly growing cancer in the US and is generally fatal; early detection of precancerous cells leads to improved patient outcomes all while lowering overall healthcare costs. CDx applies neural-network-based three-dimensional microscopy to find dangerous abnormal cells before they are allowed to develop into an invasive cancer.”

Euan Rellie, Co-founder and Senior Managing Director said, “CDx is such an innovative oncology diagnostics company. We’re glad to have secured the best future partner to help CDx grow globally. BDA is increasingly well placed to advise on complex transactions in the healthcare sector, worldwide.”

BDA Deal Team
Euan Rellie, Co-founder and Senior Managing Director, New York
Justine Mannering, Managing Director, New York
Maria Xing, Analyst, New York

About Galen Partners
Founded in 1990, Galen Partners is a leading healthcare-focused growth equity investment firm. With nearly $1 billion invested over five funds, Galen has helped build more than 70 companies since our inception. The firm continues a tradition of strategic collaboration and partnership with Founders and management teams to build healthcare market leaders. Under the direction of the Managing Directors Philip Borden, David Jahns and Zubeen Shroff, Galen seeks to make investments in high-growth healthcare companies with revenues greater than $10 million and EBITDA between $0 and $9 million.

About CDx Diagnostics and the WATS3D Biopsy
CDx Diagnostics is an established cancer diagnostics laboratory with a specific focus on detecting the precancerous precursors of esophageal and oral cancer. CDx’s mission is to provide doctors with the most powerful diagnostic technology to help prevent cancer before it can start. Unlike traditional testing methods, CDx’s WATS3D test collects a wide-area tissue sample of the entire thickness of the lining of the esophagus, which is then subjected to specialized, computer-assisted, three-dimensional analysis that pinpoints precancerous cells. A recently completed randomized clinical trial conducted at 16 academic medical centers found WATS3D to be four times more effective than the standard random biopsy protocol at detecting the most dangerous form of esophageal precancerous tissue. CDx’s technology permits the early detection of precancerous and cancerous cells, thus improving patient outcomes and lowering healthcare cost.

About BDA
BDA Partners is a leader in cross-border investment banking involving Asia. BDA advises on M&A and capital raising. BDA has been consistently owned and managed by the same team since 1996. BDA has a track record of providing independent advice to blue-chip corporate and financial sponsor clients from North America, Europe, and Asia. BDA is headquartered in New York with offices in London, Dubai, Mumbai, Ho Chi Minh City, Singapore, Hong Kong, Shanghai, Seoul, and Tokyo. BDA formed a partnership with William Blair & Company in 2011.

US securities transactions are performed by BDA Partners’ affiliate, BDA Advisors Inc, a broker-dealer registered with the Securities and Exchange Commission (SEC). BDA Advisors Inc. is a member of the Financial Industry Regulatory Authority (FINRA) and SIPC. In the UK, BDA Partners is authorised and regulated by the Financial Conduct Authority (FCA). In Hong Kong, BDA Partners (HK) Ltd is licensed and regulated by the Securities & Futures Commission (SFC) to conduct Type 1 and Type 4 regulated activities to professional investors.

BDA Partners
Euan Rellie

Arteric President and Co-Founder Hans Kaspersetz Leads Workshops to Enhance Digital Marketing Capacity of Cancer-Related Advocacy Organizations: SEO

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Summit, NJ, July 18, 2017 Arteric (, a digital healthcare marketing agency that fuses exceptional software development skill with healthcare marketing expertise to help brands connect patients, caregivers, and healthcare professionals with the health information and tools that enable patients to live longer, healthier lives announced today that Arteric co-founder and President Hans Kaspersetz led a series of workshops for advocacy groups that support patients, caregivers, and healthcare professionals in the cancer-care community.

Workshop attendees — staff leaders with responsibilities in marketing, communications, and website development — honed skills using contemporary strategies such as website development, content strategy and search engine optimization and learned how to apply emerging engagement tactics, such as augmented reality and artificial intelligence. The program coincided with the 2017 annual meeting of the American Society of Clinical Oncology (ASCO).

About The Workshops
Along with teaching best practices and leading-edge digital strategy and tactics, Mr. Kaspersetz evaluated attendees’ digital marketing programs, recommended enhancements and resolved specific challenges that each organization currently faces. “Sharing our knowledge is a core principle at Arteric. Supporting advocacy organizations that educate patients, caregivers, and healthcare professionals is a privilege and a natural fit for us,” states Mr. Kaspersetz. More information about the issues and recommendations discussed at the workshops is provided at

Prior to the workshop, attendees provided information about their marketing communication goals, strategy, tactics, and performance. Mr. Kaspersetz used this information to develop training content and recommendations specific to each organization’s needs.

Mr. Kaspersetz continues, “Cancer patients and their caregivers need intuitive, informative content to help them find and coordinate the best available care. When they are in crisis with a new diagnosis or recurrent disease, the answers to their questions must be accessible and at their fingertips without a lot of searching and struggle.”

“Our goal is to help build capabilities and capacity within the patient and professional advocacy world so that our advocacy partners deliver on their promise to the community,” states Mr. Kaspersetz. “We’ve seen firsthand the challenges that advocacy groups face — and we have used smart Web development and advanced SEO to help those groups meet those challenges.”

A thought leader in digital healthcare strategy, Mr. Kaspersetz has a passion for combining medical innovation with digital technology to advance human health. Mr. Kaspersetz serves on the board of Transforming Medicine: The Elizabeth Kauffman Institute (TMed); a nonprofit 501(c)(3) organization established to use precision medicine to help people with life-threatening diseases find the most effective treatments more quickly.

Mr. Kaspersetz returned to lead his second annual workshop. He sums it up this way. “On a professional level, it’s satisfying to see improvements in attendees’ communication efforts after the workshop. On a personal level, it’s rewarding when I consider the audience that we ultimately serve.”

For two decades, Arteric has developed digital marketing strategies, websites, mobile apps, and Web applications that drive growth for healthcare brands and advocacy organizations. If you would like Mr. Kaspersetz to lead a workshop for your organization, or prefer to schedule a 15-minute conversation to discuss how to maximize the impact of your digital communication programs, contact Mr. Kaspersetz at 201.558.9910.

About Arteric
Arteric is a digital marketing agency built on a foundation of technology expertise — digital strategy, software engineering, search engine optimization and search engine marketing. Arteric develops the strategy and the software — Web sites, mobile apps, and Web applications — that drive pharmaceutical and biotechnology digital marketing campaigns and connect the public and healthcare professionals with information about life-changing therapies, technologies, and devices.

Ross O’Shea

Video Testimonials Pack Powerful Punch: SEO

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Cedar Rapids, IA, July 21, 2017 Video has a way of taking its viewers on a journey; one more immersive and interactive than written words or audio. With over 1 billion users, nearly one-third of all people on the internet today use YouTube (YouTube). Recognized as a popular video sharing platform and the 2nd largest search engine in the world, YouTube represents the power of video in the digital age. Informatics Inc., a full-service digital agency located in Cedar Rapids, Iowa is helping clients leverage the power of video and other visual and audio capabilities for maximum online impact and reach.

“More than ever before, people are inundated with information,” says Maureen Kler Osako, partner and CMO with Informatics. “Businesses are challenged to break through the distractions in order to connect with their target audiences,” she continues. Data shows that video, audio, and imagery are proving to be more effective tactics for capturing the attention of distracted users. According to one source, videos are processed by the brain 60,000 times faster than text and viewers become more immersed in the topics and create empathetic connections with the screen.

The average consumer with an Internet connection watches roughly 206 videos per month, and Nielsen claims 64 percent of marketers expect video to dominate their strategies in the near future. Source: Psychology Today, Liraz Margalist Ph.D, Video vs Text: The Brain Perspective

Recent technological advancements, including Facebook Live, embedded email videos and augmented reality continue to support this trend.

One organization that understands the power and emotional impact of video is The Senior Health Information Program (SHIP). SHIP provides free, one-on-one insurance counseling and assistance to Medicare beneficiaries and caregivers. They operate in all 50 states, the District of Columbia, Guam, Puerto Rico, and the U.S. Virgin Islands. SHIP opted to enlist the services of Informatics to film a series of in-studio and on-site testimonial videos in several locations throughout the United States. The purpose of these short videos is to help recruit SHIP volunteers and educate the public about the value of the SHIP program in a very personal way.

SHIP’s first set of videos were released in July 2017 and were met with praise and recognition by viewers at a National SHIP conference.

“Most businesses and organizations today are challenged to maintain existing customers and clients while also seeking new prospects,” says Kler Osako. “Finding creative communication and marketing solutions that can reach people where they are at is critical to success.

About Informatics: Informatics is a full service digital agency offering video, photography, digital marketing, web design and development, hosting, SEO, social media management, custom web and mobile applications, and multimedia services.

Informatics Inc.
Sara Kuennen

Page Speed Up Unveils Their New Website Optimization Method: SEO

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Kolkata, India, July 21, 2017 A prominent website performance enhancement company, Page Speed Up has come up with their new optimization techniques that promise to reduce website loading time considerably. They claim that their new update adheres to Google’s search algorithms in optimizing a web page and will decrease bounce rate significantly escalating a site’s SERP ratings.

Page Speed Up eliminates bounce time
Bounce time is the average duration for which a person waits for a website to load. As per statistics and experts, it is 2-3 seconds for a webpage after which a user seeks other options. Bounce rate refers to the number of such unsuccessful hits on your website.

As per experts, the primary initiative of this new technique is to reduce unnecessarily large image sizes. Professionals at Page Speed Up will auto crop and resize a website’s images until it resolute with the rest of the site. Small images will allow a webpage to load in significantly less time.

“Our new technology will yield our clients’ websites such optimization as never seen before. It will not only increase their SEO rankings, but also escalate their trust factor to customers.” – Page Speed Up CEO speaks.

Conversion rates will increase
Experts opine that proper website optimization increases clientele base and hence, its conversion rate by almost 34%. Page Speed Up claims to affluent scroll rate of a website in addition to enhancing its visual as well as graphical perspective.

Conversion rate refers to the process of turning your website’s visitors into loyal customers, and Page Speed Up looks to attain this through an improvement in a website’s user interface.

As per officials, they will analyze a webpage for areas of improvement and optimization. They will follow this with necessary steps to enhance a site’s performance and re-evaluate their work. After proper debugging and scrutinization, they will deliver the final product.

“I am really grateful and happy that a reliable company like Page Speed Up is coming out with such a valuable and intricate approach. Optimization and enhancement do need the touch of experts and this company is proving its mettle seamlessly,” says a happy client.

Page Speed Up
Sneh Sagar
844 307 8066

Solar Power for Africa Can Cost Less Than Kerosene or Gasoline Generators: SEO

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Toledo, OH, July 22, 2017 is a brand new website by BIG Marketing Solutions LLC designed to help further awareness of the availability of solar power in Africa and share the economic reality that electricity can be made available to the world’s most underserved population – citizens on the “Dark Continent” of Africa.

The mobile friendly website serves social and economic empowerment goals of spreading the news about how affordable solar power has become in Africa; that electricity from solar energy currently costs less than the kerosene and gasoline powered generators in widespread use in Africa; how the implementation of solar power can help promote access to medical care, social empowerment and development, educational opportunity, and political power in the under-developed countries in Africa.

A News Blog is published at along with free and paid classified ads.

The website, is a pro-bono project of BIG Marketing Solutions LLC launched in the spirit of social entrepreneurialism. Revenue generated will offset time and costs invested with a hope of generating a profit that can be re-invested in the mission of helping connect potential buyers and sellers of solar power products and services.

About BIG Marketing Solutions LLC:

BIG Marketing Solutions LLC Delivers Affordable, Professional, Measurable Digital Marketing Results! The company was founded by Lonn Dugan in 2008. Dugan is known as “The Toledo SEO Wizard” and is a formally educated, classically trained, and experienced Entrepreneur, Project Manager, Marketing Executive, Consultant, Analyst, Designer, Content Strategist, Copy Writer, Graphic Artist, Webmaster, and Web Developer. He brings a wide variety of business experience with traditional and digital marketing to his work for businesses and organizations of all kinds.

Client reviews say it all. Opportunity analysis, strategic planning, excellent execution, on time delivery – and under budget!

The company website is at

BIG Marketing Solutions LLC
Lonn C Dugan

"SEO: The Movie" Breaks 100,000 Views on YouTube: SEO

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San Diego, CA, July 31, 2017 SEO: The Movie, a documentary about the history of search engine optimization (SEO), recently broke 100,000 views on YouTube. As a result, the already popular Ignite Visibility YouTube channel now has over one million views.

“SEO: The Movie has really taken off,” says Ignite Visibility CEO John Lincoln. “The community has enjoyed the film and we are very proud of that. If you have not seen the movie, it can be viewed for free on our website and YouTube channel.”

The documentary covers the history of SEO from the early days, when digital marketers would “rank and bank” with now obsolete techniques such as keyword-stuffing. The film also looks at more modern approaches to optimization, such as the use of accelerated mobile pages (AMP) and third-party tools such as SpyFu, SEMRush, Ahrefs, and Majestic.

In addition to highlighting the milestones throughout the growth of SEO, the movie also features interviews with industry all-stars, such as Rand Fishkin, Cindy Krum, Brian Dean, Bruce Clay, Eric Ward, Bill Slawski, Chris Sherman, Shawn Hogan, Eric Enge, Maile Ohye, Loren Baker, and others.

“There are so many people who have contributed to the field of SEO,” says Lincoln. “I have tremendous respect for the pioneers of the industry and those still contributing today.”

SEO: The Movie also offers predictions about the future of digital marketing.

Because of popularity of the documentary, other Ignite Visibility YouTube videos are gaining attention as well. Those short films cover subjects such as customer journey mapping, conversion rate optimization (CRO), search engine optimization, pay per click marketing, Amazon and email marketing.

Ignite Visibility is a premier Internet marketing company based in San Diego with a mission singularly focused on providing the highest level of customer service in the industry. By establishing mutually beneficial, long-term relationships with its clients, Ignite Visibility creates custom solutions uniquely tailored to meet the specialized business objectives of each client. The company currently serves more than 150 clients, including some national large brands and other smaller companies with thriving business models.

Ignite Visibility
John Lincoln

Crane Network Unveils Suite of Professional Services for the Heavy Equipment Industry: SEO

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Lemont, IL, August 01, 2017 Crane Network LLC, the No. 1 resource for buying and selling cranes, heavy equipment, parts, and attachments, has launched a new marketing services department. This suite of marketing services provides current and prospective clients with professional, yet affordable, content and design.

“For nearly 20 years, the heavy-equipment industry has relied on Crane Network as a new and used equipment marketplace,” said Katie Parrish, vice president of marketing and content strategy. “The newly developed content marketing and design services aim to help equipment owners, rental houses, dealers, and manufacturers grow their businesses, increase profits, and build brand awareness. By using relevant and valuable content, they can communicate ideas, discuss challenges, and present solutions that can positively impact their customers’ businesses.”

The new Crane Network marketing programs include:

· Editorial Services: Engage the industry through executive profiles, opinion editorials, current projects, and more, which will be featured on the Crane Network Connection website and email newsletter.

· Press Release Creation and Distribution: Spread the news about your product introductions, staff additions, and changes at your company in a professional way with specialized press release creation and distribution.

· Professional Design Services: Rely on Crane Network’s talented design team to help you develop customized, high-quality graphics for logos, banners, flyers, brochures, and business cards.

· Social Media Marketing: Distributing your high-quality content through Twitter, Facebook, LinkedIn, and YouTube, which can help build links that support your SEO and reach prospects and customers.

· Google AdWords and/or Facebook Campaigns: Using carefully selected keywords, targeted traffic will be directed to your featured content through customized ad campaigns.

These new marketing solutions complement a variety of Crane Network’s services, such as its large network of more than 15,000 active users with new and used equipment network for sale and rent; fleet management solutions; nationwide appraisals and inspections; 3D lift planning; and assistance with financing, insurance, and transportation.

To start your professional marketing program with Crane Network or to set up your equipment and parts listing promotions, auction packages, email blasts, and banner ads, download the media kit at or call (214) 612-7626.

Crane Network
Katie Parrish
(214) 612-7626

HealthMed Marketing and DentalHQ Partnership Announcement – Dental Membership Plans and Dental Marketing Solutions: SEO

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Atlanta, GA, August 04, 2017 HealthMed Marketing, Atlanta, GA, is excited to announce their partnership with DentalHQ, Raleigh, NC.

DentalHQ is a platform for customizable, affordable dental membership plans and HealthMed Marketing provides digital solutions for dental marketing. Together, they are revolutionizing the dental industry for uninsured patients.

HealthMed’s dental marketing plan will include a heavily weighted focus on local seo, connecting partnered offices to their network of 100+ Power Listings and proprietary healthcare network. The local seo strategy relies on directories, search engines, mobile, maps and GPS, reputation management, and social apps.

HealthMed will offer DentalHQ partners a discounted, flat fee for digital solutions.

DentalHQ has released an innovative new platform for dental offices to provide customizable dental membership plans to their uninsured patients. These memberships are not insurance, but a direct relationship between the patient and the office. The dentist will set pricing and benefits. Billing is automated, recurring for monthly or annual options, and there is no setup fee, monthly fee, or contracts. The platform is white-labled and easily integrated into your current website.

Marketing materials and merchant service fees, as well as placement in the DentalHQ Marketplace are included. The Marketplace is a dental directory, making it easy for new patients looking for a dentist to find an office in their local area. DentalHQ takes an 11% management fee from the monthly membership fee to provide the platform to the dental office.

The DentalHQ platform can be implemented by contacting HealthMed Marketing via their website or by calling 404-495-5797.

HealthMed Marketing
Eric Dawe