How to Secure Digital Downloads

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As programmers and web developers, understanding the underlying technical issues related to securing digital product downloads is vital to us. It’s naturally instinctive for us to include when designing a new web-based application, whether as a product to sell or for a specific client. However, many folks just starting out outline don’t have a solid enough technical background to understand the details of what needs to be done.

In as simple terms as possible, Diego and I are going to explain how this entire process works and identify easy to implement solutions for you to use. What will amaze you is to discover that the solution was always available to you and very easy to deploy to your own web sites!

For More information Visit: http://mcreasite.com/secure/

How to Manage One Time Offers

EZ OTO Manager is Incansoft’s newest application featuring Hybridware^TM technology - a state of the art blend of Windows .NET, PHP, MySQL, JavaScript, AJAX and XML for a far more robust user experience.

“…One Time Offers have long been known to be a POWERFUL and PROFITABLE backend sales tool that have the potential to significantly increase your bottom line…”

Working directly from your Windows Desktop EZ OTO Manager allows you to create, deploy and track One Time Offers for ALL of your websites!

Using the intuitive Windows GUI, you create each OTO with the built-in HTML editor and then save it to your centralized MySQL database. You then simply point your return URL from your payment processor or subscription form to the OTO - EZ OTO Manager does all the rest!

Create a single OTO or multiple OTO’s to use in a series of backend offers. For testing purposes, create multiple versions of the same offer and call it using the random parameter - over a given 24 hour period a relatively equal number of page views will occur, helping you to identify the highest converting copy to use!

For more information please visit: http://www.mcreasite.com/otoman/

Social Bookmarking Made Easy

Are You Using Social Bookmarking As Part of your Traffic Building Strategy? Wouldn’t it Be Great If There Was A Way To Automate The Process? Well Guess What?

I Want To Show You How You Can Quickly And Easily Bookmark All Of Your Website’s Individual Pages(Without Doing It Page-By-Page) With SocialBot - The HOT New Social Bookmarking Program From Incansoft!

Social Bookmarking has made great strides in the past year and continues to grow in popularity, with the addition of many new Social Networking sites offering free book marking services to the general public.

Many of these services offer a free web browser toolbar, JavaScript buttons or other similar features that allow you to add a bookmark quickly and easily when you’re viewing a page in your web browser. Some even allow you to import your IE Favorites Folder straight all at once, which quite convenient. There Is Only One Drawback…

For more information visit our website at http://www.mcreasite.com/social/

Web Services - Tapping Offline Markets

When you look at the small businesses around your community, what do you see? I’ll bet in many cases, you’re looking at people just like yourself, with the exception that they’ve invested in the additional costs of running a brick and mortar business. This makes their own success even more vital than your own in many cases.

Offline business owners tend to be really focused on the work they’re doing, and you won’t be surprised to find that many of them have considered establishing a presence online. Some of them may even have a home brewed site up and running, while others intend to, but never get around to it.

We’ve found that the most lucrative businesses to approach in the short-term tend to be service oriented businesses, i.e.; plumbers, electricians, mechanics, locksmiths, etc. The reason being that there is usually a direct correlation to sales made via the Internet versus local advertising.

The concept is a simple one – sell a small, scalable package of web development services that will grow with the needs of the business. Initially, your goal should be to get a given business online with 5 or so pages, primarily for the purpose of indexing and driving traffic to them. This is really no different than getting your sales page online and driving traffic to it.

To Learn More please visit:
http://mcreasite.com/offl/

Marketing in an Economic Downturn

New American Marketing Association survey highlights greatest mistakes, challenges and opportunities for the marketing community.

Chicago, IL (PRWEB) June 30, 2008 — According to a recent American Marketing Association (AMA) survey, 60 percent of AMA member marketers believe that halting or reducing spending on key marketing programs is the biggest mistake marketers can make in an economic downturn. Marketers also report that focusing on short-term tactics and sticking to the status quo are some additional missteps marketers make.

Snapshot of AMA Survey: Marketing in an Economic Downturn

“Our survey reinforces that these are challenging times to be a marketer” said Nancy Costopulos, Chief Marketing Officer of the American Marketing Association. “Management is pressing for greater accountability from the marketing function, and the industry must rise to the challenge.”

Many marketers surveyed feel their greatest internal challenge is demonstrating the value of marketing when sales are decreasing. Other top internal issues include realigning marketing strategies to match business objectives and focusing on longer-term brand strategies.

To help the marketing community manage these mistakes and challenges, American Marketing Association offers the following four strategies to enhance marketing plans in a downturn: shape the message, don’t slash the price; focus on who NOT to target; stand apart from the crowd and invest in innovation; and sustain the brand.

1. Shape the Message, Don’t Slash the Price
“Focus on the company’s value to the market” — Anonymous survey respondent.

Survey Fact
Only 3 percent of American Marketing Association marketers believe that it is important for marketing functions to adjust pricing strategy to help sustain and grow business during an economic downturn.

Implications for Marketers
- Conduct research to understand your competitor’s positioning and your target audiences’ perception of the economic environment.
- Hone and refine your messages.
- Highlight the value of your product or service, rather than slashing the price.

2. Focus on Who NOT to Target
“Fish where (your) fish are” — Anonymous survey respondent.

Survey Fact
Sixty-seven percent of AMA marketers feel it is important to mitigate the impact of an economic downturn by refining target audiences.

Implications for Marketers
- Assess which segments of potential customers you do NOT want to target.
- Demarket to inappropriate market segments. Simply stated, some customers are more costly to serve than to lose.
- Focus marketing strategies on customer segments that will produce the greatest ROI.

3. Stand Apart from the Crowd and Invest in Innovation
“Major opportunities when others are cutting back” — Anonymous survey respondent.

Survey Fact
A majority of AMA marketers, 66 percent, report that they would take the same amount or less risk with a new product and/or service innovation during a time of economic uncertainty.

Implications for Marketers
- Differentiate through innovation with a product or service that performs in a faltering economy.
- Invest in R&D now to ensure your company is in a position to compete when the economy rebounds.

4. Sustain the Brand
“Sometimes it is the reeducation of a product (that can help sustain or grow a brand)” — Anonymous survey respondent.

Survey Fact
Sixty-three percent of marketers believe that they can lessen the impact of a downturn by investing in brand building, as part of their marketing plan.

Implications for Marketers
- Establish access to executive officers to understand ongoing shifts in business strategy.
- Realign marketing strategies to match business objectives quickly to demonstrate a commitment to the bottom line.
- Qualify and quantify results quarterly to establish an ongoing dialogue with executive officers.

“The key to success for marketers in this economy will be supporting the short term, and managing for the long term” said Costopulos. “It is more important than ever that marketers simultaneously run a sprint and a marathon.”

Survey Methodology
From May 6, 2008 through May 16, 2008, the American Marketing Association conducted online interviews with 244 AMA members in the continental United States. The sampling error associated with a sample size of 244 respondents is plus/minus six to seven percentage points at a 95 percent confidence level.

For an executive summary of the data, please contact Christine Heath.

About the American Marketing Association
The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results. American Marketing Association members are connected to a network of experienced marketers nearly 40,000 strong.

American Marketing Association offers highly acclaimed Training Series, professional conferences and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. American Marketing Association’s website, MarketingPower.com, is the everyday connection to marketing data, articles, case studies, best practices and a robust job bank. Additionally, the American Marketing Association is the source for the field’s top magazines and journals, including Marketing News. Through local and collegiate chapters, American Marketing Association members are connected with the best people and the best practices.

American Marketing Association is also the creator of Mplanet, the unparalleled industry event that brings together the world’s most creative thinkers, including senior marketing executives, top academicians and other thought leaders, to share fresh insights, new concepts, the latest research and solutions for the most pressing marketing challenges and opportunities. Mplanet 2009 will take place in Orlando, Florida, January 26-28, 2009.

For more information on the American Marketing Association or Mplanet 2009, please visit http://www.marketingpower.com.

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How I Use Blogs to Sell Products With Commission Junction

Learn about Video Blog Training

Use Co- Registration to Increase Your email List

Click here for more information on List Builder Pro

This is a very low resolution video. For high resolution version or this video and over 50 more Marketing video please visit Video Blog Training.

Businesses Can Expand with Existing Clients Even in Tough Economic Times

hough times are tough with the economy right now, it’s easier and cheaper to keep an existing client than to get a new one. The key to growing revenue streams with existing or past clients is continuing to nurture those valuable relationships, says sales and marketing consultant Lenann McGookey Gardner of www.YouCanSell.com. Albuquerque, NM (Vocus/PRWEB ) June 26, 2008 — Though times are tough with the economy right now, it’s easier and cheaper to keep an existing client than to get a new one. The key to growing revenue streams with existing or past clients is continuing to nurture those valuable relationships, says sales and marketing consultant Lenann McGookey Gardner of www.YouCanSell.com.

Never believe your clients know everything you can do. They probably only think of you as doing what they have already purchased from you.

“In today’s competitive economy, you can be sure that your competitors are calling your clients. Your past clients may have left you already and you don’t know it,” says Gardner, author of Got Sales? The Complete Guide to Today’s Proven Methods for Selling Services. “If your clients aren’t calling you, make it your business to keep in touch with them.”

Gardner recommends contacting clients an absolute minimum of twice a year, preferably more often. Keep contacts warm by phone, email, snail mail, or – if you are located in the same town – in person over coffee, breakfast, or lunch. Some specific tactics for contacting existing or past clients include the following activities.

Forward or snail-mail article clips.
“Keep on the lookout for articles about the client or his or her company. When you see a story, send a link via email with a provocative subject line, or cut the article out and mail it along with a note of congratulations on ‘getting such great press.’ You can also send articles about their industry or new initiatives their competitors are undertaking, as a way of helping to keep them informed,” says Gardner. “If you’re snail-mailing your article, hand-write your notes on the article itself, so you will always get the credit for sending it.”

Send news of your company, but personalize it.
“News of new services you offer, or even old services that might be helpful specifically to a past client, is more likely to be read if it comes with a personal note from you. You can do this both in email and snail-mail,” says Gardner. “Never believe your clients know everything you can do. They probably only think of you as doing what they have already purchased from you.”

Enlighten the client without damaging the ego.
Gardner’s work focuses on sharing the latest research about what’s working in sales today, but sometimes she finds ancient advice can be very contemporary. She cites this passage from Clients for Life by Andrew Sobel and Jagdish Smith: “Princes like to be helped, but not surpassed. When you counsel someone, you should appear to be reminding him of something he had forgotten, not the light he was unable to see,” according to Baltasar Gracian, a 17th century Jesuit priest and advisor.

“Be careful, when you send information, that you’re saying in effect, ‘Here’s a reminder,’ not, ‘You are so stupid that you’ve forgotten to do this,’” explains Gardner. “Sometimes, you can suggest doing something that you know is likely to be on your client’s To-Do list, offer to take that job and complete it for him, freeing up his time.”

Focus on the human being, not your product.
“When you are reaching out to reconnect with a past client, use your time on the phone to focus on your client’s pain rather than the product or service you are offering. The more you focus on understanding what’s hurting him now, the more you’ll build trust, which is essential if he is to decide to work with you again,” says Gardner.

Lenann McGookey Gardner, a Harvard MBA and a past #1 worldwide sales rep at Xerox, offers keynote speeches on state-of-the-art selling and closing skills and executive and sales coaching for business success. Her book Got Sales? The Complete Guide to Today’s Proven Methods for Selling Services is the one guidebook highlighting all the latest research and data on what’s working now in contemporary selling. More information is available at www.YouCanSell.com.

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How to make money on eBay

If you have read about my background I mentioned that I used to own an online retailer selling musical instrument. And I have sold millions of dollars over the years. The most effective method I used to get my websites business going was selling on eBay. I used eBay to create leads and traffic at my main website. This resulted in sales both through eBay and direct to my website. I would sell a low price item on eBay and then up sell the customer with additional items when they processed the order on my site.

I quickly became a power seller and was doing over $50,000 a month on eBay selling new musical equipments. I sold this business in 2004 since I did not care for the shipping and handling, but for many people eBay is a full time income. As a matter of fact eBay is probably to most effective business model for folks that want to work at home.

ecently I started working as an eBay affiliate and found that I can make a good steady income referring new people to eBay. I use a tool called BANS or Build a Niche Site which made setting up referral sites a breeze. During last Christmas season I made several thousand dollars a month on these referrals. The income in not a good during the non holiday season, but it is consistent. Using BANS makes it easy. Here are a few of the sites I put together with BANS:

http://harleydavidsonoffers.com/

http://cheapguitarsale.com/

http://garden-facts.com/auctions/

http://rareguitarauction.com/

I’ve got about 50 other sites, each pulling in money everyday. :D  If you want to learn more about BANS please visit:

http://www.mcreasite.com/imgive.html

Most people make their money on eBay the old fashion way. Like any other business model you will probably lose a lot of money in the process if you do not know how to effectively go about setting up your business. Recently a friend of mind  Brian McGregor showed me his eBay training course. I have to admit his program is power packed and loaded with everything you will ever need to know about making a good full time living working from home, selling on eBay. I wish I had known this material 7 years ago, I would have been able to build my faster business,  with fewer head ache and made TONS more money.

feel comfortable recommending this product since I have the experience, both up and down, making money on eBay. If you are at all interested in pursuing this path you should visit Brians site and decide for yourself. Considering how much time you can waist learning the ropes… this ecourse is a bargain at today price.

Check it out today at http://mcreasite.com/ebaybuilder.html

New Automated Online Advertising Technology Generates Hefty Profits and Happy Users

CPALead, LLC (www.CPALead.com) is leading the cost-per-action (CPA) advertising industry’s expansion beyond traditional boundaries with the release of new automation tools. The proprietary tools simplify the CPA advertising model for website publishers, social application developers, virtual worlds, massively multiplayer online role-playing games (MMORPG) and tournament gaming websites looking to more efficiently monetize users through incentive-based advertising.

CPLead has created a virtual rewards system that stimulates user activity and website profitability

Madison, WI (PRWEB) June 24, 2008 — A growing population of Web publishers and online communities are demanding more efficient ways to diversify and monetize Web properties. Website publishers are looking beyond traditional advertising models like AdWords and banner ads for improved ways to generate revenue. Incentive-based CPA advertising has emerged as a proven, albeit time-consuming, alternative to monetize audiences. CPALead has unveiled new tools to automate the operational processes, revolutionizing this highly profitable advertising segment by providing Websites with effortless access to high-converting offers.

“CPLead has created a virtual rewards system that stimulates user activity and website profitability,” says Kevin Golob, V.P. of Business Development of CPALead. “Previously, it was labor-intensive to manage CPA ad offers like short surveys or email sign-ups. The manual labor of adding and removing offers, updating user accounts, and handling customer service issues typically offset the profitability of running the incentivized offers. Our new tools automate every process needed to run incentivized advertising successfully on any type of website, online game, or social application.”

Allowing publishers and community owners to pay visitors, players, or members in virtual currencies goes beyond simply increasing site revenue. Earning virtual credits instead of purchasing them allows larger audiences to gain access to premium site content and participation points. This enables the website to attract and retain a larger audience, and more importantly monetize cash-poor visitors or members without compromising site revenue, aesthetics, or the in-game economy.

CPALead has released two new tools to help automate the CPA advertising model:

Active Survey Display Tool - This is a customizable and scalable widget that displays all available advertising offers running on the CPALead network. The offers update in real time. Publishers have the ability to remove offers manually and customize descriptions to maximize conversions within their unique target audience. An integrated help ticket system enables users to directly contact CPALead with questions, so publishers are never bothered with emails about non-converting offers. The tool automatically geo-targets users and provides helpful tips for maximizing conversions.

Survey Post Back Tool - This tool is the communication link between the CPALead network and the Website. It ensures that a user does not complete the same offer twice by automatically removing it upon completion. The tool alerts the user the moment an offer has converted via a ping. The dynamics of the tool allow the user to participate in more offers while investing less time by leaving the offer immediately upon conversion. Users do not have to check their payout balances repeatedly waiting for conversions to be applied. All payout totals are displayed in real time directly on the tool.

By joining the CPALead advertising network website owners receive free access to the automation tools and high-converting offers.

About CPALead, LLC

CPALead, LLC is an incentive-based CPA advertising network catering to online ventures including niche publishers, virtual worlds, massively multiplayer online role-playing games (MMORPG), online poker tournament websites, premium content publishers, and more. The network offers industry-leading free administrative tools to automate the publisher process of updating available advertisements and handling user payouts. The company also works directly to build relationships with advertisers to maintain a vast inventory of high-paying advertising offers. CPALead enables publishers to use incentive-based advertising tactics to earn revenue from websites, content, or communities without the previously-required manual labor of maintaining CPA advertising programs.

For more information about CPALead’s efforts to automate incentive-based CPA advertising, please visit CPALead or contact Kevin Golob at 866-996-4666, ext. 101.

Media Contact

Kevin Golob
CPALead, LLC
Phone: 866-996-4666 ext.101
Email: kevin @ cpalead.com
Web: www.CPALead.com

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