SEO Tips and Info For Bing – Search Optimization For a New Engine

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Microsoft’s massive marketing engine has brought the world of search into the public eye with the launch of Bing. Bing has been labeled as not a search engine, but rather a “decision engine” – that is, capable of delivering intelligent results, rather than simply aggregated data. It’s MSN’s latest attempt to take on Google, and Bing is equipped with some pretty fierce weaponry for the job.

Attracting Traffic In A Sea of Options

From a business standpoint, the advent of engines like Bing and Google means a dramatic shift in the amount of information available to customers. Marketers and webmasters will have to adapt to users having a much larger set of options and greater access to detailed information. A great example is Bing’s “Related Searches” options displayed on their results page – not only related searches, but subsets of similar information.

Case in point: your vintage car dealership may hold the number 1 position on the search results page for the term “1966 GTO.” In Google, this is great! Related searches are listed at the bottom of Google’s search results page, and anyone looking for anything dealing with a ’66 GTO is likely to click through to your site – simply because it’s in the first position.

But in Bing, the related searches are listed directly alongside the results! Say someone is looking for a panel for their ’66 GTO, so they go to Bing and type in a more general search query, like “1966 GTO”. When the search results page comes up, the user sees “1966 GTO body parts” displayed directly to the left of your website. Since that’s what they’re really looking for, they click, and boom – they’re off on another, more relevant search, and your #1 position listing goes sadly unclicked. More than ever before, it’s important to anticipate (as specifically as possible) what people are truly seeking, and optimize around that.

Learning How Bing Ranks Pages

But for many folks, the big question is still the same: how can I rank highly in Bing search results? Early analysis of Bing shows that when determining ranking, the engine is actually much more strict than MSN’s previous incarnation, and perhaps even harsher than Google! A report from Tim Grice at SEO Wizz indicates that Bing places lots of emphasis on domain age – that is, how long your website has been around.

Oddly enough, Bing seems to pay less attention to incoming links (other sites linking to your page). This is contrary to Google’s appreciation for a keyword-rich, widely distributed network of incoming links. This ranking technique, among other innovations, made Google into the search juggernaut it is today – it’s quite interesting to see Bing taking a different approach.

There’s also some evidence that page titles, text-heavy pages, and even lots of outbound links to other sites (a no-no for Google) have much greater importance in Bing than other engines. Of course, this is essentially a brand new engine attempting to topple the search behemoth – expect to see some volatility in Bing’s algorithms (as well as Google and Yahoo!) as the dust clears.


Cars: 1978 Jeep CJ7

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1978 Jeep CJ7

Location: Cadillac, 49601, MI, USA,
1978 Jeep CJ7 For Sale by Classic Car Deals – Cadillac, Michigan

1978 Jeep CJ7

Condition Used
Delivery Local Delivery
Make Jeep
Model CJ-7
Price $7,495
Private party No
Seller phone 2314682809
Seller type Dealer
Year 1978

1978 Jeep CJ7

[WATCH]: Impact of federal tax changes on small businesses: Jay Goodis, CEO, Tax Templates

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Impact of federal tax changes on small businesses: Jay Goodis, CEO, Tax Templates
Join Jay Goodis, Co-Founder & CEO, Tax Templates for a 2 minute TechNOW interview with CATA CEO, John Reid. Mr. Goodis offers perspectives on the impact of proposed and soon to be announced federal tax changes on Canadian competitiveness in a highly mobile world, and then closes with a call to action for Canadians to express their concerns to all members of Parliament.

Apartments: 3 Beds – Woodside Terrace Apartments

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3 Beds – Woodside Terrace Apartments

Location: Canton, 44709, OH, USA,
Olympic Size Pool, Clubhouse, Fireplace, Fenced Patio Area, Covered Parking, Central Air in Select Suites

3 Beds - Woodside Terrace Apar
3 Beds - Woodside Terrace Apar
3 Beds - Woodside Terrace Apar

Amenities AC,Cable or Satellite,Clubhouse,Dishwasher,Fireplace,Garbage Disposal,Internet Access,Parking,Patio/Deck,Playground,Pool,Tennis,View,Washer Dryer
Bathrooms 1.5
Bedrooms 3
Price $1,079
Seller phone 2343002902
Square feet 1590
User id 46987729

3 Beds - Woodside Terrace Apartments

Cars: 1962 Chevy Impala SS Convertible Show Winner

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1962 Chevy Impala SS Convertible Show Winner

Location: Lakeland, 33801, FL, USA,
car.
She has every available option that was offered
in 1962, including cruise control, electric

1962 Chevy Impala SS Convertib

Condition Used
Delivery Local Delivery
Features Cruise Control|Power Brakes|Power Steering|Power Windows
Make Chevrolet
Model Impala
Price $90,999
Private party Yes
Seller type Private Party
Trim SS
Year 1962

1962 Chevy Impala SS Convertible Show Winner

Cars: 1971 Delta 88 Royale Holiday Coupe

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1971 Delta 88 Royale Holiday Coupe

Location: Webster, 77598, TX, USA,
Original 350 Rocket with rebuilt transmission. two door. New paint – black diamond. New vinyl top – black. Approximately 94K miles. Drives well. Custom built stereo console with speakers. A-c. New starter. Original hub caps. She was my daily driver for 2 yrs. Very dependable and road worthy. I don’t have the time to finish restoring this beauty. Serious inquiries only! $15K OBO.

1971 Delta 88 Royale Holiday C

Condition Used
Delivery Local Delivery
Features Air Conditioning
Make Oldsmobile
Mileage 94000
Model Eighty-Eight
Price $15,000
Private party Yes
Seller type Private Party
Year 1971

1971 Delta 88 Royale Holiday Coupe

Cars: Plymouth 'Cuda

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Plymouth ‘Cuda

Location: Bellevue, 98005, WA, USA,
rally stripes, is the perfect mix of classic muscle car attitude and 1st class modern performance

Plymouth 'Cuda

Condition Used
Delivery Local Delivery
Features CD Player|Power Steering|Power Windows
Make Plymouth
Model Cuda
Price $88,950
Year 1970

Plymouth 'Cuda